Yvonne Sturgeon
Mission Viejo
Summary
Dynamic SEO Content Writer and Communications Specialist with a proven track record at Details Estate Sales. Expert in crafting engaging, SEO-optimized content and executing data-driven marketing strategies. Adept at enhancing brand visibility and fostering collaboration, driving significant traffic growth through innovative content strategies and effective communication.
Overview
36
36
years of professional experience
Work History
Freelance SEO Content Writer & Communications Specialist
Details Estate Sales
Orange County
01.2021 - Current
- Create engaging SEO-optimized content for various platforms to enhance online visibility and drive traffic
- Develop marketing materials and communications strategies to promote estate sales, ensuring alignment with brand voice and objectives
- Collaborate with the team to analyze content performance and implement improvements based on data-driven insights
Owner
The Den Laguna
Laguna Beach
01.2014 - Current
- Founded and operate a pop-up resale shopping experience as well as online, managing all aspects of the business including sales, communications, SEO, and marketing
- Curate a diverse range of resale items, ensuring high-quality inventory that appeals to customers
- Develop and execute marketing strategies to drive traffic to both the physical and online store, enhancing brand visibility and customer engagement
Literature Teacher
Corona Del Mar High School
Corona Del Mar
08.1998 - Current
- Developed and delivered engaging literature curriculum for diverse student populations, fostering critical thinking and a love of reading
- Led the creation of the 12th-grade English curriculum, ensuring alignment with educational standards and student learning objectives
- Co-created the Senior Project, a district-wide graduation requirement involving in-depth research, mentor shadowing, and formal presentations with technology-driven visuals, enhancing students' communication and research skills
- Facilitated classroom discussions and projects that promoted collaborative learning and enhanced students' analytical abilities
- Mentored students in academic and extracurricular activities, resulting in improved student performance and engagement
Sports Coach
01.1989 - Current
- Coached both girls' and boys' sports teams, leading programs to multiple league titles and achieving top 20 national standings
- Nominated for Coach of the Year in Orange County, CA, 2024, recognizing excellence in coaching and mentorship
- Invited to coach at the Oakley Icons of Sport Camp 2025 and the USA Flag Talent ID Camp with the LA Rams, highlighting expertise and reputation within the sports community
- Designed training programs that focused on skill development, teamwork, and strategy, fostering personal growth and sportsmanship among athletes
- Developed strong relationships with athletes, parents, and staff, promoting a positive and inclusive sports culture
Education
Single Subject Teaching Credential - English
National University
Costa Mesa, CA01.1999
Master of Journalism -
Marshall University
Huntington, WV01.1995
Bachelor of Arts - Communications
University of Georgia
Athens, GA01.1993
Skills
- SEO optimization
- Content creation
- Keyword research
- Content strategy
- Grammar and writing mastery
- Social media marketing
- Team collaboration
Timeline
Freelance SEO Content Writer & Communications Specialist
Details Estate Sales
01.2021 - Current
Owner
The Den Laguna
01.2014 - Current
Literature Teacher
Corona Del Mar High School
08.1998 - Current
Sports Coach
01.1989 - Current
Single Subject Teaching Credential - English
National University
Master of Journalism -
Marshall University
Bachelor of Arts - Communications
University of Georgia
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