Yuting Duan

Created trend-driven content on Xiaohongshu focused on beauty, fashion, food, and lifestyle, tailored to the preferences of the North American Chinese community. Developed strong partnerships with well-known restaurants across the Greater Toronto Area, producing collaborative marketing content that aligned with local dining trends and promotional goals. Worked closely with media outlets such as Liyu Media, Just Media, and TSS Media, as well as platforms like XiaohongMall, Fantuan Delivery, Dudu Express, and Swingby, to launch integrated campaigns that boosted visibility and engagement. Maintained effective communication with PR teams to coordinate messaging and timelines, consistently delivering high-performing posts—achieving 20,000–30,000 views and 1,800+ likes per entry. Continuously tracked digital trends to refine strategies and enhance campaign impact.

• Identified and secured partnerships with university clubs (e.g., University of Toronto CUA) and community events (e.g., Mississauga Night Market), expanding brand visibility through on- and off-campus collaborations.
• Actively participated in vendor outreach and event planning to drive audience interaction and local engagement, contributing to a 20% increase in new customers and improved client retention.
• Created and managed bilingual social media content (Xiaohongshu, Instagram), including product photography, video shooting/editing, and captions tailored to local audiences.
• Published WeChat public articles with 2,500+ reads and 150+ shares per post, strengthening communication with Mandarin-speaking communities.
• Collaborated with internal teams and external partners to align campaign strategy, maintain timelines, and support cross-platform promotions effectively.