Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Yuqing Zhu

Abbotsford

Summary

Accomplished Marketing Manager with a proven track record at SHANGHAI YIXUAN Trading CO.,LTD., enhancing brand visibility and lead generation through innovative marketing strategies and social media engagement. Expert in Digital Marketing and adept at cross-functional collaboration, significantly improving online presence and customer relationships without exceeding a single numerical percentage. Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.

Overview

6
6
years of professional experience

Work History

Marketing Manager

SHANGHAI YIXUAN Trading CO.,LTD.
06.2020 - 02.2024
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts(Tik-Tok) for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions, including graphic design and advertising promotions.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.

Marketing Manager

BK Media
01.2018 - 12.2019
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.

Education

BBA - Marketing Management

University of San Francisco
San Francisco, CA, U.S.
05.2015

Skills

  • Digital Marketing
  • Staff Management
  • Customer Relationship Management (CRM)
  • Brand Promotion
  • Creative Direction
  • Marketing campaigns
  • Marketing campaign development
  • Project Management
  • Marketing Analytics
  • Social Media Platforms
  • Advertising Management
  • Market Analysis

Languages

English
Professional Working
Chinese (Mandarin)
Native or Bilingual

Timeline

Marketing Manager

SHANGHAI YIXUAN Trading CO.,LTD.
06.2020 - 02.2024

Marketing Manager

BK Media
01.2018 - 12.2019

BBA - Marketing Management

University of San Francisco
Yuqing Zhu