Summary
Overview
Work History
Education
Skills
Timeline
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Mike Ma

Richmond,BC

Summary

Results-driven General Manager with a track record of driving market share growth, top-tier customer satisfaction, and manufacturer-recognized service excellence.

Overview

11
11
years of professional experience

Work History

General Manager

OpenRoad Subaru Boundary
01.2024 - 12.2025

Achieved the Service CSI score of 91.6 in the Metro Western Region for Subaru Canada vs the region average of 83.6 for the year of 2025.


Delivered a 6.9% Sales Market Share in the PMA, exceeding the regional average of 5.3%, according to the latest 12-month rolling POLK report.


Winner of the 2024 Subaru Star Performer – Subaru Service Program, demonstrating excellence in service operations, customer satisfaction, and operational discipline. Currently on pace to win consecutively for 2025.

Senior Sales Manager

OpenRoad Lexus Richmond
07.2019 - Current

Contributed to doubling the store's total unit sales volume since joining in 2019, achieving an advancement from the 6th position in new car sales volume among all Lexus dealerships in Canada in 2019 to the current 2nd ranking year-to-date in 2023


Advanced from Assistant Sales Manager to head of sales department in beginning of 2021. Directly oversaw over 30 team members including product advisor, finance office and support staff team.


Responsible for all hiring duties for the sales team. onboarded over 20 team members and provided consistent, role-specific training to ensure their optimal performance.


Ensure product advisors receive proper guidance and motivation in day to day operation. Created sales target with individual product advisors on a monthly basis and supported in sales process training and individual guidance to help them to achieve sales target.


Assistant Sales Manager

OpenRoad Toyota Port Moody
08.2017 - 06.2019

Assistant Sales Manager with a key leadership role overseeing the Lease Portfolio and Internet Team


Maintained 47% new car lease renewal percentage (Top in all Toyota Vancouver dealers) in 2018 and Maintained 15% closing ratio for all internet leads.


Sold 15-18 vehicles every month.

Business Analyst

OpenRoad Auto Group
04.2015 - 07.2017

Worked closely with the President/COO to organize monthly review meetings with the General Managers of each OpenRoad store.


Prepare/Create OpenRoad monthly review report. Discover key financial area of opprtunity to inform upper management prior to meeting.


Education

Associate of Science - Statistics

Simon Fraser University
Vancouver, BC
04.2012

Skills

  • Performance Management
  • Data Analytics
  • Process Improvement
  • Customer Satisfaction

Timeline

General Manager

OpenRoad Subaru Boundary
01.2024 - 12.2025

Senior Sales Manager

OpenRoad Lexus Richmond
07.2019 - Current

Assistant Sales Manager

OpenRoad Toyota Port Moody
08.2017 - 06.2019

Business Analyst

OpenRoad Auto Group
04.2015 - 07.2017

Associate of Science - Statistics

Simon Fraser University
Mike Ma