Yun Yue
Summary
An adaptable and analytical individual with a proactive approach to problem-solving and process improvement. Possesses foundational knowledge in operational workflows and logistics, coupled with strong data analysis and project management skills. Aiming to drive efficiency and support organizational goals through innovative solutions.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Community Operations Intern
Babytree
11.2023 - 02.2024
- User Growth: Designed and implemented effective user growth strategies through public channels such as social media and partnerships, guiding potential users to Babytree's private community. Analyzed user behavior data to optimize the conversion funnel and improve the public-to-private conversion rate.
- Community Management: Created, maintained, and managed multiple private communities. Regularly posted high-quality content related to motherhood, including parenting knowledge, product trials, and interactive topics to enhance user engagement.
- Data Analysis: Conducted in-depth data analysis, monitoring user behavior and conversion paths to identify bottlenecks and support operational decisions.
- Marketing Promotions: Planned and executed weekly product promotions. Collaborated with Yu Garden's offline events team to promote offline activities, boosting awareness and interest in featured products through in-person experiences.
- Rights Management: Managed the rights settings and redemption process for new products, monitored redemption rates, and adjusted strategies to increase user satisfaction and conversion.
- Customer Relationship Maintenance: Built strong relationships with community members, answered questions, resolved concerns, and regularly collected feedback to optimize products and services, improving user loyalty.
- Department Collaboration: Worked closely with the marketing, product, and customer service departments, participating in cross-departmental projects to support Babytree's long-term development.
Operations Intern
EIC Education Group
06.2022 - 10.2022
- Main Responsibilities: Served as an intern in the marketing department of the Canada branch, responsible for operating and updating content across all media platforms.
- Data Analysis: Analyzed various metrics from social media platforms such as user interaction, views, and likes, identifying key factors that impacted user numbers and engagement. Provided insights to improve follower growth and account activity.
- User Operations: Managed daily community operations, organized activities, and group chats to boost community interaction. Tracked daily trends and created content tailored to account positioning and audience characteristics, increasing brand influence.
- Account Management: Managed official social media accounts, regularly analyzed user behavior, and provided improvement suggestions.
- Studied with senior staff to develop a deep understanding of team processes and full operational activities.
Education
Master of Arts - Digital Communication Culture
University of Sydney
Sydney05-2025
Bachelor of Arts - Communication Culture Information And Technology
University of Toronto
Toronto, None06-2023
Skills
- Workflow optimization
- Production planning
- Operations research
- Supplier relationship management
Languages
English
Full Professional
Korean
Full Professional
Japanese
Full Professional
Certification
Sheridan College
Certificate in New Media Communications (September 2018 - April 2023)
Self-Evaluation
- Content Creation: Proficient in writing high-quality scripts and planning documents. Strong ability in topic planning and information collection.
- User Operations Expertise: Familiar with user operations strategies, including precise and flow operations. Skilled in customer support and community management tactics.
- Social Media Knowledge: Well-versed in social media platform rules and strategies, maintaining content quality and communication impact. Excellent data analysis skills to identify deep user needs through operational data.
- Creativity: Strong capability in new media creative concept development, able to break traditional thinking patterns and introduce unique, innovative elements to projects.
- Market Awareness: Sharp insight into market trends and user needs, able to develop effective communication strategies, ensuring content uniqueness and competitiveness.
- Software Proficiency: Experienced in new media editing tools, video shooting, design, and editing. Proficient in software such as Premiere Pro for video production. Skilled in Microsoft Word, Excel, and PowerPoint for document organization.
- Comprehensive Skills: Strong teamwork spirit, able to collaborate closely with team members to complete tasks. Self-driven and goal-oriented, constantly seeking new learning opportunities to enhance professional skills.
Timeline
Community Operations Intern
Babytree
11.2023 - 02.2024
Operations Intern
EIC Education Group
06.2022 - 10.2022
Master of Arts - Digital Communication Culture
University of Sydney
Bachelor of Arts - Communication Culture Information And Technology
University of Toronto
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