LINDSEY LU
Richmond Hill,Ontario
Summary
Dynamic Media Strategy Manager with a proven track record at General Motors, excelling in budget management and digital marketing. Leveraging superior communication skills and expertise in Google Campaign 360, I successfully optimized campaigns, driving significant engagement and brand awareness. Passionate about delivering impactful marketing solutions that resonate with target audiences.
Overview
9
9
years of professional experience
Work History
Media Strategy Manager
General Motors
10.2024 - Current
- Developed and implemented media strategies to promote company's products and services.
- Analyzed website traffic metrics to optimize campaigns.
- Oversaw budget management for all media-related projects.
- Performed market analysis, determined consumer needs and researched new trends.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
- Generated weekly reports on the effectiveness of campaigns.
Digital Campaign Manager
Prospect Media Group
06.2022 - 10.2024
- Develop and implement over 40 successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Experience with both B2B and B2C clients such as Carter's OshKosh, Peavey Mart, pet valu, Lennox, Canaccord Genuity and Papa John's.
- Manage and maintain annual budget of $3M across all client media buying which incudes, display, social media. paid ads, programmatic, and sponsored content.
- Build and troubleshoot media campaigns in Google Campaign Manager 360, Facebook Ads, Google Ads
- Supervise and manage 4-5 junior media associates to ensure client deliverables are met
- Plan, execute and monitor new campaign launches to ensure campaigns are delivered against KPIs.
Marketing Manager
EMR Shielding Solutions
07.2020 - 06.2022
- Successfully expanded sales channels by collaborating and winning partnerships with Home Depot, Wayfair, and Amazon Singapore
- Developed different 40+ social media ads and strategies to help company to increase sales
- Tracked, analyzed and reported on marketing programs that maximized overall sales by 20%
- Supervised 4 staff on the Customer Service teams by rectifying various client issues and maintaining customer satisfaction
- Managed and set up branded Google Ads by revising bidding, keywords and adding negative keywords on a weekly basis
- Wrote and edited monthly company blogs, filmed and scripted educational YouTube videos to build awareness
Senior Digital Marketing Specialist
Business Exchange
05.2019 - 06.2020
- Strategized, planned and executed all Web, SEO/SEM, Marketing, Email, Social Media, Google Ads and Display Campaigns
- Wrote highly-engaged social media posts that reflected Business Exchange's brand voice and its clients' voice on weekly basis
- Collaborated with Marketing team and clients to develop a variety of Advertising collaterals, Facebook Ads and Email Campaigns
- Designed, built and maintained company's social media presence including Facebook, Twitter, Instagram, LinkedIn and YouTube
- Assisted in Facebook Ad creations and management, monitored and tracked ad performances in daily reports
- Stayed current on industry trends and best practices through research, networking events, and professional development opportunities to maintain a competitive edge in digital marketing strategies.
Marketing Communications Specialist
MONEXgroup
12.2015 - 11.2018
- Developed comprehensive annual marketing plans designed with key strategies and tactics for business (PR, print and online collateral, advertising and webinars)
- Designed and implemented strategies to successfully drive awareness, customer acquisition and retention, while supporting company's brand image
- Managed production of all advertising and brand communications; including copy writing for website, landing pages, brochures, email drips, newsletters (internal and external), company blogs, article marketing and white papers
- Drafted marketing campaigns and executed all marketing efforts by working with Operations and Sales Departments
- Maintained and create content for Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube
- Optimized company website traffic and social media engagement by refining SEO searches and conducting pay-per-click advertisements.
Education
Google Ads Online Course -
Google Online Courses
Toronto, ON04.2019
Post Grad Certificate in Public Relations -
Humber College
Toronto, ON01.2012
Bachelor of Science in Psychology -
University of Toronto
Toronto, ON06.2009
Skills
- Superior communication skills
- Outstanding organizational skills
- Google Campaign 360
- Meta/Ads Manager
- SEO/SEM
- Programmatic/DSPs
- Client-facing
- Adobe Photoshop, InDesign
- Presentation Skills
- Budget Management
- Report and Analysis
- Video Marketing
- Wordpress
- Shopify
- Email Marketing
References
References available upon request.
Timeline
Media Strategy Manager
General Motors
10.2024 - Current
Digital Campaign Manager
Prospect Media Group
06.2022 - 10.2024
Marketing Manager
EMR Shielding Solutions
07.2020 - 06.2022
Senior Digital Marketing Specialist
Business Exchange
05.2019 - 06.2020
Marketing Communications Specialist
MONEXgroup
12.2015 - 11.2018
Google Ads Online Course -
Google Online Courses
Post Grad Certificate in Public Relations -
Humber College
Bachelor of Science in Psychology -
University of Toronto
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