Yumeng Zhang
Marketing
Saint Eustache,Quebec
Summary
Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional. Driven professional with a broad range of experience in marketing seeking to leverage a polished background to take the next career step with a respected organization.
Overview
8
8
years of professional experience
Work History
Founder
A.M Workshop
03.2022 - Current
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Oversaw divisional marketing, advertising and new product development.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Developed innovative sales and marketing strategies to facilitate business expansion.
Social Media Marketing Specialist
Fine And Flux
03.2021 - 10.2021
- Supported branding, digital marketing messaging and advertising
- Campaigns by engaging with followers on various social media platforms
- Created informative and entertaining posts for client's Red, Instagram and Pinterest pages
- Analyzed trends in social media posts and followers to maximize views.
- Collaborated with team members to help expand marketing channels
Operation Stuff
Zara
02.2021 - 09.2021
- Solved problems timely and effectively, ensuring customer satisfaction
- Readied items for sales floor stocking by affixing tags and preparing shelf labels
- Managed inventory storage in clean and organized fashion
- Assisted maintenance team with organizing and cleaning warehouse, stockroom and store near shift close.
Tattoo Designer
self-employed
03.2018 - 01.2019
- Offered friendly and efficient service to all customers, handled challenging situations with ease
- Created plans and communicated deadlines to ensure projects were completed on time
- Worked with customers to understand needs and provide excellent service
- Utilized photographs and sketches from customers to develop ideas.
shirt Designer and Marketer
self-employed
02.2016 - 09.2018
- Completed fittings with models and customers and pinned garments for planned alterations
- Created over 50 visual concepts either by hand or with assistance of computer programs in 2018
- Managed customer expectations with open consultations and frequent communication
- Kept team on task to complete orders according to deadlines
- Maintained consistent use of graphic imagery in materials and other marketing outreach
- Managing social media Marketing campaigns to cultivate brand awareness.
Education
DEC - Fashion Marketing
LaSalle College
Montreal06.2021
Coursera Certificate - Management of Fashion And Luxury Companies
Università CommercialeLuigi Bocconi
Online01.2021
Skills
- Social Media marketing (Instagram, Facebook, TikTok, Wechat, RED)
- Microsoft Office (Excel, Word, PowerPoint)
- Adobe Suite (Photoshop, Illustrator, InDesign)
- Customer Needs Assessments
- Public and Media Relations
- Trend Assessment
- Photo Editing
Languages
English
Full Professional
French
Limited
Chinese (Mandarin)
Native/ Bilingual
Chinese (Cantonese)
Limited
Timeline
Founder
A.M Workshop
03.2022 - Current
Social Media Marketing Specialist
Fine And Flux
03.2021 - 10.2021
Operation Stuff
Zara
02.2021 - 09.2021
Tattoo Designer
self-employed
03.2018 - 01.2019
shirt Designer and Marketer
self-employed
02.2016 - 09.2018
DEC - Fashion Marketing
LaSalle College
Coursera Certificate - Management of Fashion And Luxury Companies
Università CommercialeLuigi Bocconi
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