YULING （Emma) LI
Toronto,Ontario
Summary
- Over 8 years of experience in marketing and communications management, specializing in brand and product launches, project management, and digital marketing strategies for both B2C and B2B markets.
- Proven track record in driving national brand campaigns, product promotions, and effective budget management while enhancing operational efficiency and raising brand profiles.
- Skilled in Adobe Photoshop, Canva, MS Office, website development, video editing, social media analytics, Google Analytics, client relations, and vendor management, with a strong commitment to sustainability
Overview
8
8
years of professional experience
Work History
Marketing & Communication Manager
CTG Brands Inc.
Toronto, Ontario
10.2021 - Current
- Led annual marketing planning for the parent company's multi-million dollar B2B wholesale and subsidiary's red wine business, managing brand acquisitions and departmental transitions.
- Successfully introduced the Australian brand "Not Guilty" to the Canadian market and rebranded "Loxton," showcasing adaptability across various product categories and markets.
- Managed over 60 brands, providing B2B proposals and presentations to expand the brand footprint to over 5,000 retail locations in North America, supporting key accounts such as Costco, Rexall, Winners, TJX, Indigo, and Walmart.
- Developed and implemented strategies in public relations, digital marketing, content creation, budget management, and analytics.
Managed corporate annual conferences and external event calendars. - Executed CTG's premiere brand collaboration for the 2022-2023 trade show, developing integrated marketing strategies to support new product launches.
- Orchestrated internal and external community engagement as CTG's social committee chairperson, fostering a cohesive corporate community.
- Redesigned and worked closely with the sales team to develop online catalog and sales tools.
- Collaborated with sales, product development, external partners, agencies, and vendors for PR relations, Vaughan city events, and chamber of commerce activities.
MARKETING & PROJECT MANAGEMENT
FREELANCE
Toronto, Ontario
09.2020 - 10.2021
- Provide Marketing service in Branding, Bi-lingual Public Relations, Digital Marketing management, Content Creative.
- Marketing Lead of Master Cat APP ineventment for 100 M and allocat 40K for annual Markeitng plan
- Invited by Ryerson university Retail management 3rd Annual CREA charrette as Competition Judge
- Long-term partnership with Xinhua News Agency is the most influential media organization in China.
MARKETING & Project SUPERVISOR
Miniso lifestyle Canada Inc
Toronto , Ontario
10.2018 - 10.2020
- Managed and led the Walmart Canada cross-collaboration, successfully launching the first Miniso X Walmart concept stores in Canada, and worked closely with allocation, operation, merchandise, and construction teams on marketing initiatives.
- Worked with international representatives to provide annual and seasonal marketing strategies, and wrote and presented marketing proposals and campaign procedures for internal communications.
- Responsible for the first Miniso e-commerce store project during the pandemic, setting up the system with Shopify Plus, increasing brand awareness by 150,000 impressions on social media, and growing the email database by 7,000.
- Collaborated with digital marketing manager to build budgeting and daily planning; scheduled posts on Facebook and Google Ads, managed influencer outreach, and organized social contesting during campaigns and promotions.
E-COMMERCE MARKETING SPECIALIST
Chen’s Enterprise
Mississauga, Ontario
07.2017 - 07.2018
- Developed E-commerce store; Managed budget and timeline with UTM camps &partnerships with the Oakville Joshua Creek Community & Lead the team to develop seasonal pro
- motional campaign increasing sales revenue by 13% Provided support in other areas of Media Marketing, PPC, Email Marketing, SEO
MARKETING SPECIALIST
Webtree Academy | Private High School
Toronto, Ontario
05.2016 - 07.2017
Education
Business of Marketing
Centennial College
Scarborough, ON01-2015
Psychology
University of New Brunswick
New Brunswick 01-2012
Volunteer
- Leader Circle 2021 Career Development Workshop as Judge/advisor for potential candidates July 2021
Director Marketing of Leader Circle NOP / Manage LinkedIn page / Branding / PR / Event August 2020
Director of student Volunteer program 2018
Volunteer of Yee Hong Seniors Living
Timeline
Marketing & Communication Manager
CTG Brands Inc.
10.2021 - Current
MARKETING & PROJECT MANAGEMENT
FREELANCE
09.2020 - 10.2021
MARKETING & Project SUPERVISOR
Miniso lifestyle Canada Inc
10.2018 - 10.2020
E-COMMERCE MARKETING SPECIALIST
Chen’s Enterprise
07.2017 - 07.2018
MARKETING SPECIALIST
Webtree Academy | Private High School
05.2016 - 07.2017
Business of Marketing
Centennial College
Psychology
University of New Brunswick
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