Yuk Chuen (Oscar) Law

Currently based in Toronto as a student and a newcomer to the region, I bring with me a rich tapestry of experience from my professional journey in Hong Kong. As a former partner and Creative Director at Comradehk, an independent select store, I played a pivotal role in shaping the brand's identity, offering innovative creative solutions and strategic advice.

My tenure at Comradehk was marked by significant achievements, including transforming the brand from an online-only presence to a successful physical storefront in Hong Kong. This expansion highlighted my adaptability and strategic planning skills, as well as my ability to merge digital and traditional retail environments effectively.

In addition to strategic roles, my hands-on involvement in shooting product photography at Comradehk further developed my skills in visual storytelling and brand representation. This experience has been invaluable in ensuring that each product was presented in a manner that captivated our target audience while staying true to our brand's aesthetic principles.

Outside the retail sector, I have established a solid reputation in Hong Kong's media production industry. With extensive experience in producing commercial videos and photographs, my portfolio also includes being a renowned music video and commercial director and producer. My work exemplifies a unique blend of artistic flair and commercial sensibility, creating impactful visual narratives that engage a diverse range of viewers.

As I continue my studies in Toronto, I am eager to bring my multifaceted skill set, encompassing creative direction, brand development, product photography, and media production, to new opportunities. My background, combined with my fresh perspective as a newcomer in Canada, positions me uniquely to contribute innovatively and effectively to future projects and initiatives.