Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Yu (Ella) Chen

Summary

Experienced Hospitality Professional

Over 15 years of experience in hotel service and management. Proven skills in sales, market development, and negotiation. Strong ability to plan and execute meetings and events successfully. Recognized for excellent communication and organizational skills.

Proficient in photography and digital image editing (Photoshop), which serves as a key tool in enhancing my role as an Event Planner.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Photographer

Self-employed
10.2023 - Current
  • Adjusted, modified and networked photos using digital and computer manipulative applications.
  • Completed complex photo shoots at indoor and outdoor venues.
  • Captured memorable moments by skillfully photographing various events, including weddings, corporate functions, and social gatherings.
  • Collaborated with event planners to ensure seamless integration of photography services into overall event timelines and logistics.
  • Coordinated with vendors such as florists, caterers, and venue staff to ensure optimal positioning of photography subjects within event spaces.

Senior Fulfillment Specialist

Regional Sales Office, IHG Group (Greater China)
11.2013 - 03.2021
  • Guided the team towards successful target attainment.
  • Directed the onboarding process for new hires.
  • Delivered comprehensive training sessions for system usage.
  • Developed Personal Development Plans tailored to IHG guidelines.
  • Spent time with each team member to enhance their interaction with IHG hotels and customers.
  • Conducted consistent meetings with segment directors to gather feedback.
  • Conduct regular team performance reviews against set metrics and IHG expectations.
  • Initiates communication between hotel, Key Account Manager, Key Account Director, and client.
  • Follow Up: Provides support that will add more value and time-savings to our Key Account Manager/Key Account Director to ensure they can focus on “hunting” new business.
  • Support Hotel: Provides support that will help our hotel for system issues to ensure hotel perform smoothly on daily basis.
  • Support Account Manager: Assist Key Account Manager/Key Account Director achieve target by effectively communicate with hotel and client.

Sales Manager

InterContinental Shanghai Jingan
06.2011 - 07.2012
  • Managed multinational corporation accounts such as Siemens, Oracle, and IBM.
  • Achieve tasks according to marketing plan: develop new accounts and maintain existing business, complete RFP enrollment and follow up with acceptance.
  • Build up company data from sales blitz and weekly cold call.
  • Evaluated account profiles using competitor data and market potential.
  • Maximized revenue from corporate FIT, MICE, banquet, and outlets for each account.

Sales Manager

Crowne Plaza Shanghai Fudan Hotel
06.2006 - 08.2011
  • Developed comprehensive marketing strategies.
  • Understanding market trend by research and analysis market situation in order to maximize hotel revenue through developing potential customers.
  • Cultivated relationships with current clients while attracting new ones.
  • Arranged pre-event and post-event meetings with clients.
  • Handled major accounts, addressing customer complaints and conflicts.
  • Support DOS on special projects such as RFP Champion, Sales Strategic Rate Planning Champion
  • In charge for universities, militaries and local government

Education

College, Degree - Event Planner

Canadian All Care College
Toronto, ON
02-2025

Business Administration

Central South University
Hunan, China
06-2016

Skills

  • Planning and organization

  • Strong Teamwork Skills

  • Excellent Execution and Attention to Detail

  • Outgoing Personality with Exceptional Communication Skills

  • Conflict Resolution Abilities

  • Photography and Photoshop Editing Professionally

Languages

Chinese (Mandarin)
Native or Bilingual
English
Limited Working

Certification

Sales Strategy Training 1 – Account Management (2007)

Sales Strategy Training 2 – Negotiation Skill (2009)

Sales Selling Training (2014)

Leadership Skill Training (2017)

Timeline

Photographer

Self-employed
10.2023 - Current

Senior Fulfillment Specialist

Regional Sales Office, IHG Group (Greater China)
11.2013 - 03.2021

Sales Manager

InterContinental Shanghai Jingan
06.2011 - 07.2012

Sales Manager

Crowne Plaza Shanghai Fudan Hotel
06.2006 - 08.2011

College, Degree - Event Planner

Canadian All Care College

Business Administration

Central South University

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Yu (Ella) Chen