Yue Wu
Montréal,Canada
Summary
Finance graduate with expertise in property management, data analysis, and marketing strategies, fluent in Mandarin and English. A creative, results-driven professional with a strong background in media research and marketing campaigns. Passionate about driving brand awareness and enhancing product performance through innovative, data-informed strategies. Adept at analyzing market trends, interpreting performance metrics, and implementing actionable solutions to achieve business goals.
Overview
2
2
years of professional experience
Work History
Short-Term Rental Operations & Marketing Coordinator
Castle Property Management
04.2024 - Current
- Managed a portfolio of 127 properties using Hospitable, automating guest communication and centralizing operations across multiple platforms, including Airbnb, Booking.com, and VRBO.
- Boosted occupancy rates by 43% through market analysis and dynamic, data-driven pricing strategies.
- Streamlined operations with real-time tracking of check-ins, check-outs, and cleaning status via Breezeway, ensuring efficiency and property readiness.
- Planned and executed strategic promotional campaigns in partnership with media companies, driving increased brand visibility, engaging prospective clients, and strengthening overall client interaction.
- Expanded client portfolio by 27% through strategic real estate agent partnerships and targeted social media outreach.
- Guided property owners through compliance processes, successfully securing short-term rental licenses in Quebec and Ontario.
Administrative Assistant
LuvHook
01.2023 - 02.2024
- Streamlined administrative processes by efficiently managing scheduling, correspondence, and document creation.
- Enhanced office productivity with advanced proficiency in Microsoft Office Suite, ensuring professional and accurate reporting.
- Improved document organization through meticulous file maintenance and archiving for efficient retrieval.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
Education
Bachelor of Commerce - Finance
Concordia University
Montréal, Québec12.2022
Skills
- Customer service
- Planning and coordinating
- Operations management
- MS office suite
- Marketing
- Adobe photoshop
- Teamwork and collaboration
- Detail-oriented
- CRM management
- Sales support
Websites
Languages
English
Chinese (Mandarin)
French
Interests
- Photography
- Gym Workouts
- Tennis
- Adventure Travel
- Animal Care
Timeline
Short-Term Rental Operations & Marketing Coordinator
Castle Property Management
04.2024 - Current
Administrative Assistant
LuvHook
01.2023 - 02.2024
Bachelor of Commerce - Finance
Concordia University
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