Yue Wang
Toronto,Canada
Summary
Dynamic and results-driven professional with over three years of experience in retail management, brand promotion, and customer engagement. Fluent in English, Mandarin, and Cantonese, with a strong background in executing marketing initiatives, driving sales growth, and enhancing customer experiences. Adept at market research, data analysis, and strategic planning to optimize performance. Skilled in cross-functional collaboration and data-driven decision-making to develop innovative solutions. Recently completed a Master of Marketing at Schulich School of Business, further refining expertise in consumer insights, analytics, and digital marketing.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Strategy Intern
Ethnicity Matters
05.2025 - 08.2025
- Company Overview: Ethnicity Matters is a Toronto-based multicultural marketing agency serving leading brands in telecom, banking, retail, and other industries.
- Supported multicultural campaigns for telecom, banking, and retail clients by structuring 12 datasets (Vivintel + client data) and building Excel models to size segments and media habits.
- Produced 10+ executive-ready decks; simplified complex cross-tabs into clear charts and one-page summaries used in client meetings.
- Outcomes: helped secure an upsell pilot with a major bank and cut deck turnaround time by ~25% through reusable templates.
Store Manager
CoCo Fresh Tea & Juice
08.2023 - 08.2024
- Company Overview: CoCo Fresh Tea & Juice is an international bubble tea chain known for quality and innovative drinks.
- Led a 10-person team; stabilized daily ops (labour, cash, inventory) and set clear service standards.
- Designed and launched a tiered loyalty offer (B1G1 50% second cup + birthday perk); tracked cohorts weekly.
- Outcomes: +20% repeat-purchase rate in 5 months, +8% monthly sales YoY, –15% wastage through tighter prep forecasts, and Google rating up from 4.3 → 4.6.
Assistant, Marketing Department
Coca-Cola China
08.2022 - 09.2022
- Company Overview: Coca-Cola China is the Chinese division of The Coca-Cola Company, responsible for developing and executing brand, marketing, and business strategies to strengthen the company’s beverage portfolio in one of its largest global markets.
- Helped shape the quarterly brand plan and go-to-market calendar; aligned PR/advertising/promotions with brand strategy across 2 priority SKUs.
- Built a competitive tracker covering 5 rival brands; delivered 3 weekly reports with pricing, media, and activation highlights, informing message tweaks before launch.
- Drafted copy and asset briefs for 2 digital promos; coordinated with agency partners and ensured brand voice consistency across channels.
- Outcomes: proposed 3 activation ideas adopted in the final plan; reduced review cycle time by ~20% with a shared checklist; contributed to a ~8% higher engagement rate vs. prior quarter on owned social posts.
Regional Supervisor
OneZo Tapioca
03.2019 - 01.2021
- Company Overview: OneZo Tapioca is a bubble tea brand specializing in hand-made tapioca pearls.
- Oversaw 2 locations; standardized service workflows and instituted weekly KPI reviews (sales/COGS/labour).
- Enhanced local promo programs (student hours + combo pricing) and coached 15 staff on upselling and speed of service.
- Outcomes: regional sales +12%, labour variance –2.0 pp, COGS variance –1.5 pp, and mystery-shop scores improved from 82 → 90 within two quarters.
Education
Master of Marketing - Marketing
Schulich School of Business, York University
Toronto, ON10-2025
Honours Bachelor of Arts - Books and Media Studies, Urban Studies
University of Toronto St. George Campus
Toronto, ON06.2023
Skills
- Social Media & Brand Engagement
- Market Research & Consumer Insights
- Team Leadership & Cross-functional Collaboration
- Process Optimization & Operational Efficiency
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data Analysis & Problem-Solving
- Industry analysis
- Competitive analysis
- Trend forecasting
Languages
English
Native or Bilingual
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Interests
- Bouldering & Rock Climbing
- Volleyball
- Photography
- Travel
Certification
- CFA Level I Candidate – Exam scheduled May 2026
- CFA Level II planned for Nov. 2026.
Timeline
Strategy Intern
Ethnicity Matters
05.2025 - 08.2025
Store Manager
CoCo Fresh Tea & Juice
08.2023 - 08.2024
Assistant, Marketing Department
Coca-Cola China
08.2022 - 09.2022
Regional Supervisor
OneZo Tapioca
03.2019 - 01.2021
Master of Marketing - Marketing
Schulich School of Business, York University
Honours Bachelor of Arts - Books and Media Studies, Urban Studies
University of Toronto St. George Campus
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