Yue Shi
Toronto,ON
Summary
Creative business minded marketing professional with 5+ years of experience with assets production and communication in luxury lifestyle marketing and advertising. Diligent, punctual, flexible, attention to details and reliable execution ability with superior schedule management, communication, copywriting, strategic business planning skills. Looking for a marketing specialist role to pursuit a new path to widen the skill sets and industry experience for strategic marketing communication.
Overview
5
5
years of professional experience
Work History
Manager, Studio Operation-Marketing
Harry Rosen. Inc.
01.2024 - 06.2024
- Worked as the producer to oversee the daily operation of creative studio, including scheduling, budgeting, talent booking, equipment and supply purchasing, logistics, facility health and safety, Jira service support, aligning the business needs and priorities across the channels to produce multi-media marketing digital assets
- Led the studio efficiency upgrade project on redesigning the studios infrastructure with technology updates to increase the production efficiency
- Started liaison project with vendor partners for paid marketing assets production package partnership
- Performed executive analysis reports on weekly team outcome, financial budget reviews, and production project updates
- Managed to reduce the production cost by 35%, and increased the business deliverable by 25% during Q2.2024.
Associate Manager, Creative Studio
Harry Rosen. Inc.
05.2022 - 01.2024
- Managed, scheduled, and tracked performance reports on daily studio production sets, tasks and activities
- Conducted external talent scouting, booking and managed marketing budget for campaigns and E-commerce production
- Led digital production and product copywriter team
- Established, researched and maintained the production SOPs on branding guideline, assets specs, copywriting guide, vendor collaboration and talent training
- Led the development and the launch of the SWEFT production management tool through the cross functional IT UX projects on designing, testing, business alignment with both internal team and external vendors
- Oversaw the vendor relationship and sample requests, inventory and loss prevention of studio sample room, maintained no shrinkage 5 seasons in the row.
Digital Production Lead
Harry Rosen. Inc.
05.2021 - 05.2022
- Prioritized and supported daily production line-ups for creative studio team
- Led site-content publishing, internal digital assets management, external vendor communication on media packages, and marketing strategy alignment across Omni platforms
- On boarded and established production SOPs for marketplace-drop shipping EDI vendor program
- Conducted daily marketing copywriting and SEO updates for E-commerce pages
- Collaborated with IT to develop and launch DPM digital operation management system along with new Harry Rosen E-commerce website redesign
- Generated weekly reports on E-commerce performance data analysis, retail trends and supported site merchandising strategy and site auditing.
Digital Production Specialist
Harry Rosen. Inc.
05.2019 - 04.2021
- Published web-content and digital assets daily to Harry Rosen digital platforms
- Prepared and tracked samples and merchandise for daily production sets
- Digital assets management and customer care supports on product information
- Assisted on-set styling and prepared magazine product credit list
- Crafted internal product knowledge communication packages
Education
Fashion Management -
George Brown College
04.2019
Business Economics -
York University
06.2016
Skills
- Microsoft office suites
- Adobe suites
- Project management on Asana, Jira, Zendesk
- E-commerce platform: Hybris, SWEFT
- Google Analytics
- B2B Marketing Communication
- Adaptability
- Time management
- Decision making
- Multitasking
- Negotiation
- Problem-Solving
- Team Leadership
- Cross-Functional Teamwork
- Business Analysis and Reporting
- Budget Management
- Project Management
- Experienced with IT UX development
- Fluent and experienced with professional marketing writing in both English and Chinese
Timeline
Manager, Studio Operation-Marketing
Harry Rosen. Inc.
01.2024 - 06.2024
Associate Manager, Creative Studio
Harry Rosen. Inc.
05.2022 - 01.2024
Digital Production Lead
Harry Rosen. Inc.
05.2021 - 05.2022
Digital Production Specialist
Harry Rosen. Inc.
05.2019 - 04.2021
Fashion Management -
George Brown College
Business Economics -
York University
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