Yuanfu Xie
Toronto,ON
Summary
- Solid marketing and mathematical knowledge of statistical analysis: Hands-on experience with data visualization,marketing analysis and SEO Analysis...
- Proficient with : Python, Power BI, Excel,Microsoft Office...
- Excellent communication and interpersonal skills developed through employment experience
- Well-developed analytical, logical, and problem-solving skills acquired through a field project at Schulich.
- Good understanding of data visualization with knowledge and skills in Power BI and analytics products, solutions, and capabilities.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
RC Best Choice
Toronto
- Current
- Utilized Power BI to create reports and dashboards, enhancing data-driven decision-making and contributing to a 5% growth in campaign ROI within 6 months.
- Conducted comprehensive market research using Power BI and Excel, identifying key trends and opportunities that informed strategic planning and resulted in a 8% increase in new customer acquisition in 6 months.
- Coordinated and evaluated marketing events and promotions, leveraging Excel for budget tracking and Power BI for post-event ROI analysis, achieving a 4% higher return on investment compared to previous periods.
Business Development Executive
Kaho Media
Toronto, ON
09.2022 - 09.2023
- Spearheaded the development and execution of comprehensive digital marketing strategies, resulting in a 19% increase in web traffic and a 12% growth in lead generation within 1 year.
- Implemented advanced SEO techniques, including keyword research, on-page optimization, and backlink strategies, elevating the company's website to the top 5 rankings for key industry terms.
- Built relationships with clients, partners and vendors to facilitate successful partnerships.
- Maintained a database of contacts from prospective clients for future follow-ups.
Sales Associate
Condé Nast
Shanghai, Shanghai
02.2021 - 08.2021
- Worked with fellow sales team members to achieve group targets.
- Assisted customers with product selection, sizing and styling.
Education
Master of Marketing - Marketing
Schulich School of Business
08-2024
Bachelor of Arts - Financial Business And Economics
York University
Toronto, ON08-2023
Skills
- SEO
- Digital Marketing
- Market Analysis
- Competitor Analysis
- Google Analytics
- Python Programming
- Data Visualization
- Data Warehousing
- Data Modeling
- Data Validation
Certification
- HootsuitePlatformCertification-Hootsuite
- GoogleAdsSearchCertification
Languages
English
Professional
Chinese (Mandarin)
Professional
Timeline
Business Development Executive
Kaho Media
09.2022 - 09.2023
Sales Associate
Condé Nast
02.2021 - 08.2021
Marketing Coordinator
RC Best Choice
- Current
Master of Marketing - Marketing
Schulich School of Business
Bachelor of Arts - Financial Business And Economics
York University
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