Yuan Wang
Ottawa,Canada
Summary
- Career Profile: Over five years of experience in advertising management. Skilled in leading teams, managing projects, and delivering results under tight deadlines. Highly proficient in Microsoft Excel, including advanced functions for data analysis, reporting, and project scheduling
- Personal Profile: Currently studying Construction Engineering Technician at Algonquin College. In tackling new challenges, proven to learn quickly, adapt to new industries, contribute to organizational success, and highly proficient in mathematics
Overview
4
4
years of professional experience
1
1
Certification
Work History
Project Manager
PINYOU Zhiyun Information Technology
Shanghai, China
08.2021 - 05.2024
- Led data-driven optimization for high-profile campaigns (Estée Lauder, Montblanc, Coach), analyzing multi-dimensional feedback data (audience segments, creatives, copywriting) to refine strategy and exceed performance benchmarks
- Translated complex client goals into actionable insights by leveraging platform analytics and internal data tools, improving ROI and driving measurable business outcomes
- Designed and executed A/B testing frameworks to evaluate ad performance across demographic groups and creative formats, resulting in a consistent uplift in engagement and conversion rates
- Collaborated cross-functionally to manage project timelines, budgets, and risks, while ensuring KPI targets were met or exceeded under tight constraints
- Presented analytical findings to clients clearly and strategically, supported decision-making, and contributed to best-practice documentation within marketing analytics team
Operations Manager
Xingmeng Information Technology
Shanghai, China
06.2020 - 07.2021
- Trained management trainees in industry-specific skills and established a high-performing advertising optimization team
- Led team in assisting clients with ad placements and developing customized advertising strategies to optimize product performance
- Monitored advertising data, analyze creative performance metrics, and provide data-driven support for new marketing strategies
Education
Construction Engineering Technician -
Algonquin College
Ottawa, Canada04.2026
Bachelor’s Degree - Computer Science Technology
Shanghai Normal University
Shanghai, China06.2019
Skills
- Excellent communication skills, capable of integrating and balancing the needs of multiple stakeholders
- Able to perform well under pressure, especially when working with data-driven performance targets and deadlines
- Effective time manager, skilled at prioritizing tasks and allocating time based on urgency and importance
- Proficient in Microsoft Office Suite, including Word, Excel, and PowerPoint
Certification
- Workplace Hazardous Materials Information System
- Standard First Aid
Activities
- DIY Construction & Home Improvement
- Fitness
- Hiking
Timeline
Project Manager
PINYOU Zhiyun Information Technology
08.2021 - 05.2024
Operations Manager
Xingmeng Information Technology
06.2020 - 07.2021
Construction Engineering Technician -
Algonquin College
Bachelor’s Degree - Computer Science Technology
Shanghai Normal University
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