Youssef El-Abhar
Toronto
Summary
Highly dynamic and passionate Marketing Leader with a 6+ years proven track record of boosting online sales and building omnichannel marketing campaigns across online media platforms. Adept at training and leading internal processes to increase team output and effectiveness while working closely with C-suite clients to effectively address KPI's and ROAS. Empathetic communicator with meticulous eye for details and solid analytical skills. Resilient individual with background as a Professional Athlete.
Overview
5
5
years of professional experience
Work History
Media Planner
Critical Mass
03.2023 - Current
- Professionally managing advertising budgets over $3,000,000.
- Executing social media, Online Video (OLV), and Programmatic campaigns, while negotiating pricing with external vendors.
- Cross-trained existing employees to maximize team agility and performance.
- Delivering comprehensive client reports that concisely capture campaign performance and valuable insights to C-suite clients.
- Increased market share for major client by 5% in North America with strategic business development efforts, expanding into untapped markets.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
High Ticket Closer
Apex Acquisition
07.2023 - 07.2024
- Generated over $850k in closed deals online through zoom by building strong rapport with clients while providing practical solutions to their needs.
- Worked directly with financial advisors and planners. Average Conversion rate 35% on deals $15k-$25k
- Cultivated high-performing sales team by setting clear goals and providing ongoing mentorship and support to new team members.
- Implemented efficient CRM system for better tracking of leads and opportunities, significantly improving lead conversion rates.
Territory Sales Account Manager
Oviedo Properties
01.2023 - 07.2023
- Increased account growth by 35% by developing customized sales strategies and presenting tailored solutions to clients.
- Implemented data-driven decision making to optimize territory coverage and prioritize key accounts.
- Participated in trade shows and conferences, showcasing products while cultivating valuable industry connections for future collaboration opportunities.
- Established strong rapport with key decision-makers across various organizations to build trust in our brand''s value proposition within Canada.
Digital Media Buyer
SpiderTech Inc.
07.2022 - 12.2022
- Generated over $275,000 in revenue from digital advertising activities for 3 internal brands. (FB, IG, TKTK, TWT, LNKDN, SC & Google Ads, Amazon Ads)
- Team lead and project management with 10+ external vendors.
- Generated more than $150,000 in sales in first 3 months on Amazon US and CA.
- Developed business pipeline using cold and warm techniques.
- Brought in new accounts through successful networking strategies and promotional approaches using CRM platforms.
- Building customer journeys and segmentation for 90,000 email subscribers using Salesforce Marketing cloud.
- Presenting visual charts and data story lines to C-suite on weekly basis.
Digital Marketing Specialist
Brawn Bros. HVAC
01.2022 - 06.2022
- Generated over 200 qualified Leads in first month of employment on paid advertising (Google Ads, FB, IG, TikTok) and funnel building.
- Set more than 50 appointments that generated over than $100,000 in revenue.
- Utilized CRM system to track and manage leads, keeping appointments organized.
- Managing budgets more than $20k/month for 3 websites (Solar panels, HVAC & sales Recruitment)
- Increased website traffic by 25% and conversion rate by 40% with PPC campaigns and targeted email campaigns.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Implemented backend-tracking pixels to measure campaign results and determine ROAS.
Marketing Analyst
Eyereturn Marketing
01.2020 - 01.2022
- Implemented over 90 omni-channel digital campaigns that resulted in high ROAS over 600%.
- Utilized SFMC to create and manage marketing relationships and campaigns with customers.
- Segmenting email campaigns to send personalized messages, through the right channel, at the right time.
- Used customer insights to develop innovative sales strategies to increase sales.
- Set up Content Partners in ad serving/DSP platform (TTD)
- Created statistical reports used for analysis purposes.
- Implemented PMP Deal IDs and Identified performance issues.
Digital Communication Assistant
Beach Village BIA
10.2019 - 04.2020
- Communicated weekly email marketing campaigns to over 5000 subscribers using Salesforce Cloud Marketing and upgraded the main website.
- Increased online presence (reach and frequency) by 35% on social media platforms through consistent promotional activities.
- Developed more than 5 exceptional email marketing strategies by showcasing the identity of the Beaches and creating unique events.
- Assisted in building Marketing master plan for 3 years ahead. Surveyed business owners and locals to enhance facilities in the area.
Education
Bachelor of Arts - Communication Studies (Honours)
York University
Toronto, ONAssociate of Arts - Advertising And Marketing Communication
Sheridan College Institute of Technology And Advanced Learning
Oakville, ONSkills
- Google Ads certified
- Lead generation
- Content production/copywriting
- Project management
- Strategic planning
- Trend forecasting
- Keyword research
- Social media marketing
- SEO optimization
Affiliations
- Worked in more than 5 Canadian chain restaurants as a line cook and promoted to Chef de Partie. (2016- 2020)
- Recorded 3 episodes with a Celebrity Chef on TV (2017)
- Fundraising Committee Member (09/2015 - 04/2016)
- Marketing officer for Sheridan Advertising Association (01/2015 - 04/2016)
- Participated in the Ontario Colleges Marketing Competition (OCMC Cage Match 2015)
- Former professional Water polo player (2004-2014)
Software experience
- Google Ads
- Salesforce Marketing Cloud
- Google Analytics 4
- Hubspot
- Eloqua
- Marketo
- The Trade Desk
- MailChimp
- PMB
- Nielsen
- Adobe CC ( Photoshop, InDesign & Illustrator)
Timeline
High Ticket Closer
Apex Acquisition
07.2023 - 07.2024
Media Planner
Critical Mass
03.2023 - Current
Territory Sales Account Manager
Oviedo Properties
01.2023 - 07.2023
Digital Media Buyer
SpiderTech Inc.
07.2022 - 12.2022
Digital Marketing Specialist
Brawn Bros. HVAC
01.2022 - 06.2022
Marketing Analyst
Eyereturn Marketing
01.2020 - 01.2022
Digital Communication Assistant
Beach Village BIA
10.2019 - 04.2020
Bachelor of Arts - Communication Studies (Honours)
York University
Associate of Arts - Advertising And Marketing Communication
Sheridan College Institute of Technology And Advanced Learning
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