YOULANDA JACKSON
Toronto,ON
Summary
Fashion Stylist & Creative Consultant with 15+ years of experience in luxury retail, editorial content and image development. Proficient in creative direction, fashion styling, trend forecasting, merchandising, and client relations. Known for strong collaborative efforts with team members and cross functioning departments, while adapting to changing industry needs. Valued for creativity, strategic thinking, and effective communication.
Overview
23
23
years of professional experience
Work History
Style Director
YNJSTUDIO
07.2010 - Current
- Developed creative and modern images for editorial and commercial advertising, fashion shows, music videos and live to tape programming
- Served as in-house stylist to Greta Constantine, styling runway shows and look books (2009–2018), including Greta Constantine SKIN for Danier Leather
- Partnered with PR and marketing teams to strengthen brand identity to align creative vision with business goals.
- Established vendor and designer relations as well as sourcing opportunities to maximize client offerings
- Oversaw lookbooks, photoshoots, runway showforwrdrobe selection and fashion campaigns.
- Managed budgets, timelines, and resources for creative projects.
- Ensure all fashion output meets brand standards, quality expectations, and target audience appeal
DESIGNER SPECIALIST RTW
Nordstrom Canada
08.2016 - 11.2019
- Delivered personal styling services for luxury retail clients, achieving a 20% increase in repeat client business through strong relationship management.
- Drove sales growth in designer apparel and accessories, consistently ranking among top-performing SA in the Collectors department
- Demonstrated knowledge in Luxury Fashion
- Provided wardrobe consulting and closet edits, creating tailored solutions for clients’ lifestyles and occasions.
- Organized and host client engagement activities, such as private viewings, styling sessions and luncheons.
- Kept up to date on Vendors seasonal deliveries by attending Vendor Product Knowledge sessions
Fashion Director
Polysh Magazine
06.2009 - 09.2013
- Defined the creative direction of collections, campaigns and editorial content.
- Led and supervised styling team, photographers, hair/makeup and assistants.
- Developed seasonal fashion concepts, mood and story boards.
- Collaborated with marketing, PR and production teams to align creative vision with business goals.
- Conducted and approved wardrobe selections, accessories, shoes, hair/makeup styling, and model casting.
- Managed budgets, timelines, and resources for creative projects.
Marketing Coordinator
WARNER BROS. CANADA
01.2007 - 07.2009
- Administered sales and marketing related programs and reports to support departmental objectives
- Prepared re-prices, price protection and important notices as well as maintained Catalogue Schedule of new product releases for Sales and Marketing Team
- Organized marketing displays and cover art for re-releases and special editions.
- Executed new SAP application into day to day Catalogue processes
Key Holder
BCBG MAX AZRIA
02.2005 - 12.2006
- Responsible for new business development including planning and managing new product introductions with an emphasis on establishing and maintaining strong client relationships
- Performed day to day operations including, bank deposits, scheduling, store product transfers, processing of shipping and receiving and merchandising
- Provided employee support to 20+ associates in sales skills, staff relations and compliance with BCBG MAX AZRIA policies while achieving weekly sales and profitability targets exceeding $250k
Executive Assistant/Showroom Manager
INTERFACE CANADA
01.2004 - 04.2005
- Provided administrative support to R.V.P of Sales, and supporting teams.
- Developed territory profiles containing revenue goals, market segmentation, competitor information, tender requests, RFQ’s, RFP’s, and product inquiries
- Ensured sales teams were trained and knowledgeable on all new product launches.
- Facilitated all weekly and end of month sales reporting
- Managed all showroom logistics
- General office duties such as ordering office supplies, registrations, maintaining subscriptions and memberships, payment of invoices, as well as arranging catering, couriers, deliveries and travel arrangements.
Sales Coordinator
MAC COSMETICS
11.2002 - 11.2003
- Direct support to Sales Director of Canada
- Compiled weekly and monthly sales reports while analyzing sales figures for discrepancies, variances and reconciliation
- Generated information required to prepare annual retail sales plans, expense guidelines, policies and procedures
- Provided support to entire North American, Latin America and Caribbean Sales Team including Sales Managers, Trainers and Freelance make-up artists
Education
Negotiating Skills -
MICA Centre for Leadership
01.2001
Effective Verbal Communication Skills -
MICA Centre for Leadership
01.2001
International Business & Trade -
Centennial College
01.1997
Skills
- Photoshop
- Adobe Illustrator
- Windows and MAC OS
- Extensive knowledge in social media platforms
Core Competencies
Fashion Styling & Creative Direction
Luxury Brand Development & Merchandising
Retail Sales Growth & Customer Experience
Budgeting and Project Management
Client Relationship Management (VIP &Celebrity)
Vendor Relations & Sourcing
Timeline
DESIGNER SPECIALIST RTW
Nordstrom Canada
08.2016 - 11.2019
Style Director
YNJSTUDIO
07.2010 - Current
Fashion Director
Polysh Magazine
06.2009 - 09.2013
Marketing Coordinator
WARNER BROS. CANADA
01.2007 - 07.2009
Key Holder
BCBG MAX AZRIA
02.2005 - 12.2006
Executive Assistant/Showroom Manager
INTERFACE CANADA
01.2004 - 04.2005
Sales Coordinator
MAC COSMETICS
11.2002 - 11.2003
Negotiating Skills -
MICA Centre for Leadership
Effective Verbal Communication Skills -
MICA Centre for Leadership
International Business & Trade -
Centennial College