Yoon Ji KIM
San Diego
Summary
Offering a strong analytical mindset and passion for brand strategy, ready to learn and grow in a Brand Strategy Intern role. Experienced in market research, competitive analysis, and consumer insights through projects in the health supplement and activewear industries. Identified white space opportunities, analyzed consumer trends, and developed branding strategies to enhance market positioning. Skilled in problem-solving, data-driven decision-making, and strategic brand development in fast-paced environments.
Overview
1
1
year of professional experience
Work History
Intern
Onriikorea
01.2025 - 02.2025
- Market Research & Competitive Analysis: Conducted an in-depth analysis of domestic and international (Japan, U.S.) health supplement markets, evaluating the top 30 brands, emerging product trends, and portfolio strategies.
- White Space Identification: Identified gaps in the Korean health supplement market, leading to the proposal of hearing health, thyroid support, and bladder health supplements based on consumer demand and market viability.
- Product Strategy Development: Conducted demand analysis, competitor benchmarking, and target consumer profiling to craft strategic launch plans for each supplement, outlining differentiation, positioning, and go-to-market strategies.
Intern
Verish
07.2024 - 08.2024
- Product Strategy & Consumer Insights: Analyzed Verish’s activewear line, identifying key success factors. Recommended comfort-driven marketing for sports bras and emphasized design aesthetics and body-sculpting fit for activewear tops.
- Branding & Logo Play: Developed a logo visibility strategy for Verish’s transition into activewear—proposed compact lettering for apparel and bold logo applications for accessories like bags and hats, referencing Zexymix and Alo.
- Competitor Analysis: Conducted a multi-year brand evolution study of domestic activewear leaders, tracking consumer sentiment and reviewing product adaptation strategies.
- Market Research: Investigated Aerie’s brand growth to identify key differentiators in inclusivity, influencer marketing, and product diversification
Education
Non-degree Exchange Program - Anthropology
University of California, San Diego
La Jolla, CABachelor's Degree - Cultural Anthropology
Yonsei Univeristy
Seoul, South Korea02-2026
Skills
- Market Research & Competitive Analysis
- Consumer Insights & Trend Analysis
- Positive attitude
- Organized and efficient
Languages
English
Professional Working
Korean
Native or Bilingual
Interests
Active member of a university dance club, consistently engaging in performances and choreography Passionate about dance as a creative and physical outlet, exploring various styles and collaborating with fellow dancers to refine technique and stage performances
Timeline
Intern
Onriikorea
01.2025 - 02.2025
Intern
Verish
07.2024 - 08.2024
Non-degree Exchange Program - Anthropology
University of California, San Diego
Bachelor's Degree - Cultural Anthropology
Yonsei Univeristy
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