CLAIRE YOON
Toronto,ON
Summary
Analytics professional with a Master's in Management Analytics, proficient in data analysis, research, and product management.
Excels in converting complex data into strategic insights and fostering cross-functional collaborations for optimal outcomes.
Overview
7
7
years of professional experience
1
1
year of post-secondary education
2
2
Certifications
Work History
Senior Analyst
Growth Insights & Analytics, Loblaw Digital
Toronto, ON
09.2021 - Current
- Transformed SFMC raw data and enabled advanced analytics by developing one centralized email, 4 push, and SMS customer journey data products in Google BigQuery
- Optimized digital messaging campaigns through structured experimentation, shared post-campaign analysis results, and automated reporting with Looker dashboards
- Fostered professional growth of co-op students and junior analysts through mentorship and support
Strategic Insights Analyst
Bell Media
Toronto, ON
11.2018 - 09.2021
- Led Throwback, Movies, and English Entertainment Specialty channels and performed data analysis using Adobe Analytics/mParticle to deliver valuable insights for decision-making
- Conducted comprehensive segmentation study, categorized viewers based on motivation and media consumption, and delivered tailored recommendations to marketing stakeholders
Project Assistant
Canadian Institute of Theoretical Astrophysics, CITA
Toronto, ON
03.2017 - 11.2018
- Managed grant applications for variety of funding opportunities and acquired 1.9 million dollars in support from public sector and Ontario Research Foundation
- Provided monthly budget and project millstone report for next 3-5 years to key stakeholders
Research Assistant
Goldstein Clear the Smoke Lab, University of Toronto
Toronto, ON
09.2016 - 05.2017
- Analyzed positive correlation between marijuana consumption and period of emerging adulthood
- Transcribed over 100 interviews and coded data through Nvivo
Education
Master of Management in Analytics -
09.2021 - 09.2022
Honours Bachelor of Science - Cognitive Science, Human Biology, Psychology
09.2011 - 04.2016
Skills
GCP
Looker/Data Studio
Campaign Measurement
Experimentation Design
Presentation
Data Transformation using DBT
Python
Certification
Data Science Certificate - University of Toronto
Timeline
Ivey Business School, Western Ontario University - Master of Management in Analytics,
09.2021 - 09.2022
Senior Analyst - Growth Insights & Analytics, Loblaw Digital
09.2021 - Current
Strategic Insights Analyst - Bell Media
11.2018 - 09.2021
Project Assistant - Canadian Institute of Theoretical Astrophysics, CITA
03.2017 - 11.2018
Research Assistant - Goldstein Clear the Smoke Lab, University of Toronto
09.2016 - 05.2017
University of Toronto, Trinity College - Honours Bachelor of Science, Cognitive Science, Human Biology, Psychology
09.2011 - 04.2016