Yonca Eldener - Ph.D.

Orthero is the Invisalign of Turkey.

HIGHLIGHTS:

• Contributed to create a unique business case - a globally growing local aligner company (entered 18 countries) in a highly competitive market where only multinationals operate (i.e. 3M, Straumann, Invisalign) due to very high entry barrier
• Personally built a bridge between 16 investors (comprised of doctors, businessmen and two holding companies) and 3 founding partners
• Managed two consecutive structuring phases in 5 years covering aligner production to medical treatment planning software
• Created sales campaigns and built brand image including organizing international events for orthodontists in Istanbul

Unnado was a mother and child specific specialty e-commerce site

HIGHLIGHTS:

• Managed warehouse and website integration
• Segmented Google Ads word pool (market demand for words and company specific demand matrix) and realized impressive optimization - (personal project)
• Segmented all product prices to segment customers (personal project)
• Developed a recommendation tool by a single click for anonymous website visitors
• Actively worked on User Experience of Unnado web site

G2M is the leader of HORECA business in Turkey serving major hotels, restaurants, catering companies etc.

HIGHLIGHTS:

• Introduced diary products, fresh vegetables, frozen meat and processed meat categories for the first time
• Implemented supply chain plan for frozen and fresh products
• Established quality department
• Developed P&L project
• Managed replenishment, procurement and marketing

Dia Turkey is a Spain-based daughter company of French Retailer Carrefour (was 2nd in the world with 160 Bill Euro turnover) with 1000 discount stores

HIGHLIGHTS:

• Managed procurement (annual 250 mil. CAD), pricing, quality, private label,replenishment, advertising and data entry teams of more than 80 people - managed the turnover, margin, payment terms and warehouse stocks
• Managed a Private Label team for all Carrefour Group (discount stores, supermarkets and hypermarkets)
• Managed and led 5Net project to systemize all price discounts and marketing/rebates of each product purchasing and sales
• Managed a sourcing project for fresh produce

HIGHLIGHTS:

• Managed a team of 40 people responsible from renting and refurbishing of 530 stores, 3 warehouses and 3 training schools in 6 years
• Was responsible of Franchise project in Turkey in collaboration with Dia International teams and opened first 20 franchise stores
• Made the master plan of two new regional centers with stores, a warehouse for distribution, training schools and office spaces and realized the openings