Yonah Nimmer
San Diego,CA
Summary
Seasoned e-commerce strategist with over 8 years of experience in scaling businesses on the Amazon platform and driving multimillion-dollar growth. Proven track record of innovative marketing solutions, strategic leadership, and successful brand management for high-profile clients. With a foundation in marketing from Syracuse University's S.I. Newhouse School of Public Communications, I bring a blend of analytical prowess and creative problem-solving to launch and expand impactful e-commerce initiatives. Eager to leverage my expertise to spearhead Seed's entry and growth in the Amazon marketplace, driving both revenue and brand excellence.
Overview
8
8
years of professional experience
Work History
Founder & Lead Amazon Strategist
Amazon Growth Lab
01.2022 - 02.2024
- Spearheaded growth of over 50 companies to 8 figures in sales on Amazon, demonstrating expertise in marketplace optimization, PPC media buying, and performance marketing strategies.
- Developed and executed comprehensive business strategies, including marketing, promotions, product development, and supply chain management, to maximize incremental net revenue and enhance LTV and CAC metrics.
- Managed a team to ensure flawless execution of plans and maintained exceptional communication across departments, ensuring alignment with business goals.
Founder & CEO
Oceas Outdoors
12.2017 - 11.2022
- Founded and scaled an e-commerce startup from an initial self-funded investment of $20K to over $3M in annual revenue, showcasing exceptional skill in budget management, strategic investment, and growth hacking.
- Led comprehensive business operations, including product selection, digital marketing strategies, customer service enhancement, and supply chain optimization, focusing on profitability and sustainability.
- Orchestrated a strategic exit, demonstrating an understanding of market timing, business valuation, and negotiation.
E-commerce Strategist
Chiat Day
01.2016 - 10.2020
- Led e-commerce strategy development and execution for high-profile clients including Gatorade, Airbnb, and Lexus, enhancing brand visibility, customer engagement, and online sales.
- Collaborated with cross-functional teams to create integrated marketing campaigns that leveraged digital platforms and analytics to drive brand awareness and achieve sales targets.
- Utilized data-driven insights to optimize digital product positioning, improve sales forecasting accuracy, and increase promotional effectiveness across multiple online channels.
Education
Bachelor of Science - Marketing
Syracuse University
Syracuse, NY07.2016
Skills
- Proficient in Amazon Seller Central, FBA, FBM, and PPC media buying
- Expertise in e-commerce strategy, sales optimization, and digital marketing
- Strong analytical skills with a focus on KPIs, sales forecasting, and market analysis
- Excellent communication, leadership, and project management abilities
- Entrepreneurial spirit with a proven track record of driving growth and innovation
Timeline
Founder & Lead Amazon Strategist
Amazon Growth Lab
01.2022 - 02.2024
Founder & CEO
Oceas Outdoors
12.2017 - 11.2022
E-commerce Strategist
Chiat Day
01.2016 - 10.2020
Bachelor of Science - Marketing
Syracuse University
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