Yomi Asade
Kitchener,Canada
Summary
Data-driven professional with experience in Sales, international student recruitment, marketing, event management, and developing/nurturing new partnerships. Adheres to statutory and regulatory standards and specializes in B2B and B2C strategies, strategic growth, and developing new business opportunities. Experience working with U15 institutions. Expertise in complex project management, utilizing high-potential team collaboration and dynamic leadership to meet all set priorities and deadlines.
Overview
13
13
years of professional experience
1
1
Certification
Work History
International Education Specialist
IDP
04.2023 - 08.2024
- Identifies strategic recruitment markets, recommends partnerships, and collaborates with Institution teams to plan and implement recruitment strategies
- Coordinate testing, collaboration, and knowledge sharing among internal departments to explore new information and new solutions that improve client success
- Support Strategic Leaders in developing and delivering proposals and presentations to clients
- Helps institution plan outreach activities specific to different target markets
- Build relationships with clients, identify opportunities, and negotiate to expand services and partnerships with existing clients
- Maintain knowledge of effective student search practices and industry and demographic trends
- Provide input into marketing campaigns to reach underserved student populations; review creative content to ensure consistency with client and company objectives
- Maintains competency and professional currency through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses
- Strong data-analysis skills; demonstrable ability to use metrics and data to support critical thinking and improvement of the function
- Demonstrated creativity and resourcefulness in solving problems throughout the recruiting process - from building pipeline to closing
- Understanding procedures and policies surrounding PAL, visas, and PGWP
- Understanding of recent developments affecting international student recruitment in higher education
- CRM Familiarization
- Skilled in Event management onshore and offshore
Country Manager Canada
Intake Education
01.2021 - 04.2023
- Company Overview: A leading global education consultancy
- Make recommendations regarding the website and publications to promote Canadian Universities
- Collaborate with marketing to develop an integrated communications plan to engage prospective students through print, email, web, social media, texting, and in-person outreach
- Oversee the timely and accurate management of prospective student data
- Grew Canadian partners’ portfolio by 200% by leveraging high-quality communications and engagement with B2B partners and determining maximum impact from investments
- This has resulted in building revenue by an average rate of 70% annually
- Coordinate large conferences and online events with 10,000+ attendees and 100+ financially oriented staff
- Built long-term B2B relationships and gained seven new B2B partner organizations for 35 offices globally, utilizing in-depth knowledge and analysis of market conditions to improve conversion rates by 25%
- I generate 5,000 to 10,000 leads annually through targeted marketing campaigns for major on-site and virtual events
- A leading global education consultancy
Country Manager Nigeria
Intake Education
01.2017 - 12.2020
- Company Overview: A leading global education consultancy
- Build relationships with clients, identify opportunities, and negotiate to expand services and partnerships with existing clients
- Demonstrated proficiency using advanced office software applications
- Maintain knowledge of effective student search practices and industry and demographic trends
- Provide input into marketing campaigns to reach underserved student populations; review creative content to ensure consistency with client and company objectives
- A leading global education consultancy
Senior Branch Manager
Intake Education
08.2015 - 01.2017
- Company Overview: Lagos, Nigeria
- Directed ten successful international exhibition/trade show launches using decisive action plans and project management skills
- Excellent professional communication skills, incorporating budget management and vendor price negotiations, receiving positive event reviews from attendees
- Developed structured reporting strategies using CRM, forecasting, tracking, and analyzing internal and external B2B and B2C market intelligence and data interpretation, creating monthly reports for the CEO used in strategic decision-making
- Facilitated projects, including setting up exhibitions and establishing office expansion projects
- Lagos, Nigeria
Branch Manager
Intake Education
09.2011 - 01.2015
- Company Overview: Lagos, Nigeria
- Identified as an advocate and brand ambassador for the organization
- Maintained relationships with scholarship bodies and top international schools, building long-term relationships that achieved 90% customer service satisfaction rates
- Delivered over ten keynote and session presentations at 25 major events and youth forums, utilizing strong public speaking and communication skills, scheduling meetings with prospective leads during events
- Steered customer-first projects by developing an integrated multi-channel communication Strategy with internal teams and stakeholders, leading conflict-free projects and events that achieved 90% customer service satisfaction rates
- Maintained consistent performance and accountable support year-over-year with 1000+ annual student placements per annum, receiving commendations from top management
- Lagos, Nigeria
Education
MBA - Business Management
University of Huddersfied
United KingdomSkills
- Student engagement
- Educational technology
- Higher education
- Recruitment strategies
Accomplishments
**Business Transformation:** I identified opportunities for process improvements by consolidating isolated and stand-alone offices into a comprehensive service unit. This initiative led to the creation of a one-stop center for all international applications, enhancing the scope and quality of services offered to the university without increasing costs. **Result:** Due to these changes, the company experienced a 70% growth in international enrollments over four years.
Languages
English
Full Professional
Certification
-Project Management
-Digital Marketing
Timeline
International Education Specialist
IDP
04.2023 - 08.2024
Country Manager Canada
Intake Education
01.2021 - 04.2023
Country Manager Nigeria
Intake Education
01.2017 - 12.2020
Senior Branch Manager
Intake Education
08.2015 - 01.2017
Branch Manager
Intake Education
09.2011 - 01.2015
MBA - Business Management
University of Huddersfied
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