Yolanda Cerezo
Hamilton,ON
Summary
Business professional with 17 years of experience in Pharmaceutical Industry environments and a strong history of managing daily business operations and facilitating continuous improvement initiatives to deliver short to large-scale Marketing and Continuous Educational Events and Projects on time and within stringent budgets.
Experienced at identifying potential problems, promptly mitigating obstacles, people training and resolving conflicts to ensure client satisfaction and positive attendee experience.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Peer Assisted Study Sessions Leader
Mohawk College
Hamilton, ON
01.2024 - Current
- Peer-assisted study mathematics sessions support students in achieving academic success in specific and historically difficult courses through collaborative study sessions.
- Developed functional techniques to help students ensure a better understanding of business mathematical problems.
Sales Representative
Astra Zeneca
Ciudad De México
10.2022 - 04.2023
- Developed and maintained relationships with existing clients to ensure customer satisfaction.
- Conducted market research to identify potential customers and their needs.
- Analyzed customer feedback to improve products and services.
- Maintained accurate records of all sales and prospecting activities.
- Utilized CRM software tools to track the progress of each sale cycle stage.
- Maintained knowledge of sales and promotions, return policies, and security practices.
Projects and Events Manager LATAM
Glidewell
Ciudad De México
03.2022 - 09.2022
- Optimized of events process by reducing event planning, approval, and execution times by 40%.
- Managed comprehensive budgets to allocate event resources and stay within financial constraints by 30%.
- Identified clients with positive ROI by mapping the continuing medical education budget and linking lead generation to follow-up activities in CRM.
- Develop the customer journey to identify needs for customers
- Analyzed trends within the industry to identify new growth opportunities.
Events Manager
Jansen
Ciudad De México
10.2016 - 12.2020
- Provided leadership in managing multiple projects simultaneously under tight deadlines.
- Ensured compliance area guidelines and safety regulations at all times of events and projects. Encore award Janssen Mexico - Implementation of the new iConnect Salesforce module for Promotional events and Medical Education Continues to provide training for all commercial and Medical areas.
- Developed and executed detailed event plans and progress, including timelines, tracking expenses, budgets, staffing requirements, and logistics. - Encore award Janssen Mexico - Planning and Successful Execution of the best National Sales Convention held for 300 people in December 2018. Survey Results 4.8 points out of 5.
- Ensured each person knew the event process through training by 100% to avoid deviations.
- Created post-event reports summarizing key metrics such as attendance numbers, feedback, and final budget.
- Hired and trained staff for cross-functional assignments and verified employee knowledge of specific procedures related to each project type. Encore award Janssen Mexico- Successfully carried out the most complex event of the company that united the 3 sectors of Johnson & Johnson - Janssen, Medical, and Consumption, taking all the budget and logistics of 1,000 people.
- Increase virtual events by 80% of the total face-to-face events that were handled before the start of the pandemic, reinforcing real contacts within the company's omnichannel ecosystem.
- Lead the transition of the event provider agency with 0% impact on the events executed during the transition, all always aligned with the compliance area.
Events Leader & Continuous Medical Education
Mead Johnson
Ciudad De México
02.2014 - 10.2016
- Responsible for strategic planning, logistics and execution aligned to the strategy of the events of the company's different brands.
- Organized and facilitated vendor meetings to ensure successful execution of all events.
- Coordinated with marketing team for promotional materials for each event.
- Cultivated relationships with internal stakeholders to ensure proper communication between departments.
- Negotiated contracts with vendors to secure best pricing and services.
- Managed event staff onsite during each event to ensure smooth operations.
- Ensured compliance with organizational policies and procedures.
Sales Representative
Mead Johnson
Ciudad De México
06.2005 - 02.2014
- Organized client visits, presentations, product demonstrations, and trade shows. Mead Johnson Mexico - Enfamil Premium 1 competition, First place in sales nationwide with a growth of 26% in TONS ATV comparing current quarter (Jul-Aug-Sep) vs. previous quarter (April-May-Jun), which directly impacted the growth of my District by 5% growth in MS.
- Utilized CRM software tools to track the progress of each sale cycle stage.
- Developed key customer relationships to increase sales.
Customer Service Analyst
Close Up International
Ciudad De México
02.2003 - 02.2005
- Collaborated with other departments to ensure that each request was handled properly.
- Enhanced productivity and customer service levels by anticipating needs and delivering outstanding support.
Education
Business Marketing
Mohawk College
Hamilton, ON04-2025
Master in Business Administration -
Universidad Tecnológica De México
Mexico09-2013
Bachelor - Computer Systems Engineer -
Iversidad Tecnológica De México
Mexico12-2004
Skills
- Strategic Planning
- Deadline Management
- Team Leadership
- Crisis Management
- Customer Service
- Budget Management
- Project Oversight
- Continuous Improvement
Extracurricular Activities
Entrepreneur in Mexico
Startup | Mexico | Jan 2021 - Jan 2022
- Gained a comprehensive understanding of all aspects of business administration.
- Recognized the significant effort required to launch and sustain a business.
Secondary Mathematics and Informatic Teacher
UNITEC | Mexico | Sep 2021 - Sep 2022
- Earned an “Excellent” by 85% rating in the student evaluation.
- Improve the learning experience by 20% relative to seeing mathematics as part of daily life.
- Elements of practical work were incorporated into the curriculum for subjects related to information technology and mathematics.
Volunteer Bus Team Member
Bus Team Member
City Kidz | Hamilton Ontario | Nov 2023 - current
- As a member of the bus team, I join our children on the bus and in the theaters for the fun and interactive CityKidz Saturday program. It is exciting to participate and share time with the children, the energy they transmit to me is incredible and they always remind me that we should never stop pursuing our dreams.
Languages
Spanish
Native/ Bilingual
Certification
- Advanced Analytics Module 2 | Janssen Mexico | Nov - Dec 2019
- Advanced Analytics Module 1 | Janssen Mexico | Sep - Oct 2019
- Living the leadership imperatives | Janssen Mexico | Aug - Sep 2019
- Developing your people On-line course | Janssen Mexico | Aug - Sep 2019
- Negotiation | Janssen Mexico | Nov - Dec 2018
- Harassment and Violence Training | Mohawk College | January 2024
- Cyber Security Awareness Training | Mohawk College | January 2024
- Sexual Assault and Sexualized Violence Learning Video | Mohawk College | January 2024
Timeline
Peer Assisted Study Sessions Leader
Mohawk College
01.2024 - Current
Sales Representative
Astra Zeneca
10.2022 - 04.2023
Projects and Events Manager LATAM
Glidewell
03.2022 - 09.2022
Events Manager
Jansen
10.2016 - 12.2020
Events Leader & Continuous Medical Education
Mead Johnson
02.2014 - 10.2016
Sales Representative
Mead Johnson
06.2005 - 02.2014
Customer Service Analyst
Close Up International
02.2003 - 02.2005
Business Marketing
Mohawk College
Master in Business Administration -
Universidad Tecnológica De México
Bachelor - Computer Systems Engineer -
Iversidad Tecnológica De México
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