Yiyun Qin
386 Yonge St, Toronto,ON
Summary
- Events Director of CUA, University of Toronto Scarborough
- Minister of Propaganda of 021 Club, University of Toronto Scarborough
- Participated in the Cedar Ridge Exhibition 2023
Overview
4
4
years of professional experience
Work History
Communication Department Outreach
Shanghai Pinghe Bilingual School
Shanghai, China
08.2021 - 08.2022
- Designed and edited school bulletin boards, event posters, and promotional materials, ensuring clear, engaging, and timely communication for various school events.
- Led external partnership initiatives, negotiating with sponsors to secure event funding, resources, and strategic collaborations. Developed detailed event and sponsorship plans to enhance school-community engagement.
- Edited and published the school’s weekly newsletters and periodicals, maintaining high editorial standards and consistency. Implemented a streamlined publicity system, increasing communication efficiency by 20%.
News Journalist
Shanghai Pudong Media Centre
Shanghai, China
03.2024 - 09.2024
- Conducted in-depth research on 50+ trending topics across politics, education, healthcare, and social issues, contributing to 80+ exclusive news pitches. Identified compelling narratives, and ensured timely, high-impact coverage for primetime broadcasts.
- Led 150+ on-site interviews with government officials, industry experts, and citizens, covering press conferences, cultural events, and breaking news. Delivered real-time video reports under tight deadlines while upholding accuracy, ethical journalism, and audience engagement.
- Optimized news content for WeChat, Weibo, RedNote, and TikTok, increasing online engagement by 30%. Developed social media headlines and teasers, boosting click-through rates by 15%, and coordinated TV and digital content strategies for brand consistency.
Private Tutor
Self-Employed Private Tutor
Shanghai, Vancouver, Toronto
09.2020 - Current
- Provided one-on-one tutoring to 50+ students from international schools and Canadian education systems, tailoring lessons to diverse academic standards.
- Developed customized study plans and exam strategies, leading to an average 25% improvement in student grades within three months.
- Specialized in both arts and science subjects, simplifying complex concepts using real-world applications, interactive problem-solving, and visual aids.
- Conducted progress assessments and feedback sessions with students and parents, ensuring continuous improvement and academic success.
Education
Bachelor of Arts - Media, Journalism and Digital Cultures, Studio Art
University of Toronto Scarborough
Scarborough, Ontario08.2023
Master of Education - Social Justice Education
University of Toronto
Toronto, Ontario01-2025
Skills
- Club branding and internal communication - Strengthened cross-departmental collaboration and improved internal communication, enhancing overall operational efficiency by 30% Identified and developed members' strengths, fostering a more cohesive and motivated team environment, and acquired new skills in public relations, digital marketing, and event promotion to enhance the club's visibility
- Public Relations and Event Promotion - Organized and promoted more than 10 major events, increasing club participation by 40%; created 20 articles and promotional materials to effectively communicate the club’s mission and attract new members, engaged with sponsors and external partners, securing three key sponsorships, which contributed to the club’s financial sustainability and event success
Skills
- Languages: English, Mandarin
- Professional Development Courses: Advertising and Consumer Culture; Media, Identities, and Politics; Technology, Culture, and Society; Major Concepts and Issues in Education; Contemporary Ethical Issues in Schooling and Education; Migration and Globalization; The Cultural Production of the Self as a Problem in Education; Education and Social Development
Timeline
News Journalist
Shanghai Pudong Media Centre
03.2024 - 09.2024
Communication Department Outreach
Shanghai Pinghe Bilingual School
08.2021 - 08.2022
Private Tutor
Self-Employed Private Tutor
09.2020 - Current
Bachelor of Arts - Media, Journalism and Digital Cultures, Studio Art
University of Toronto Scarborough
Master of Education - Social Justice Education
University of Toronto
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