Yixin Sun
Toronto,Canada
Summary
Supportive Marketing Intern talented in helping devise innovative solutions to unexpected challenges. Creative market strategist focused on enhancing business and meeting customer goals. Promotes business development through digital skills and data-driven approaches.
Overview
2
2
years of professional experience
Work History
Brand Marketing Intern
L'Oreal China
05.2024 - 08.2024
- Played a key role in organizing and executing online and offline actives, such as double 11 and 618 big sale, resulting in a 10% increase in brand awareness, and largely improve the consumer perception.
- Monitored live-streaming traffic from social media account, provided valuable suggestions and creative ideas, with an increase of 20% of number of online viewers and boost over 100 consumers engagement.
- Worked hard on increase company competitive advantages, searched and finished operation strategy reports to analyze over 10 competitors within beauty industry, especially targeting the digital marketing scope.
Marketing Consultant Intern
Beijing Ernst & Young Hua Ming LLP.
12.2023 - 01.2024
- Analyzed strategies and challenges in finance and taxation, and proposed improvements aligned with about 10 newest government policy directions.
- Always assisted in creating visually engaging presentations for client-facing meetings, showcasing key insights and strategic recommendations based on marketing analysis.
- Significantly Enhanced project development by optimizing research selection efficiency by about 20% and information utilization.
Marketing and Human Resource Assistant
Uforse Education
12.2022 - 05.2023
- Supervised official mailbox and responsible for interview follow up by decreasing 30% of processing time.
- Calculated payroll monthly for over 50 employees with adjust bonus and many other personal factors to get accurate salary for each employees.
- Helped manager to refine employee proformance evaluations, and improved company average working efficiency by 15%.
Marketing Intern
CTExcel Telecom
05.2022 - 12.2022
- Responsible for managing social media platforms, posting trending content that results in some posts being viewed by over 1,000 potential consumers.
- Actively engaged in online and offline events, including collaborations with various institutions, resulting in a 15% increase in phone card sales. Also, engaged in orientation for over 3 universities, and largely build up brand awareness and reputation within the international students.
Education
Master of Management (CEMS) - Marketing, Consumer Behavior Analysis
University of Sydney
Sydney, NS12.2024
Bachelor of Commerce - Marketing, Consumer Behavior and Human Resource Management
University of Toronto
Toronto, ON04.2023
Skills
- Data Visualization and Presentations
- Competitor Analysis
- Social Media Marketing
- Customer Engagement
- Microsoft Outlook, Word, and Excel
- E-commerce Platforms
PROJECT EXPERIENCE
Siemens Healthineers: Unleashing workforce potential, 02/2024 to 05/2024,
- Extracted valuable information from different sources, and conducted an in-depth overview of the market situation and providing positioning and value proposition, which boost 20% of consumer willingness to pay and usability.
- Created pricing strategy according to the product characteristics and competitor pricing.
Ernst & Young:R&D financial management, 12/2023 to 01/2024,
- Aligned R&D financial management practices with national policy guidelines, driving standardization and compliance across R&D operations.
- Spearheaded a strategic transformation in R&D financial management, focusing on resource optimization, cost efficiency, and robust internal controls.
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Timeline
Brand Marketing Intern
L'Oreal China
05.2024 - 08.2024
Marketing Consultant Intern
Beijing Ernst & Young Hua Ming LLP.
12.2023 - 01.2024
Marketing and Human Resource Assistant
Uforse Education
12.2022 - 05.2023
Marketing Intern
CTExcel Telecom
05.2022 - 12.2022
Master of Management (CEMS) - Marketing, Consumer Behavior Analysis
University of Sydney
Bachelor of Commerce - Marketing, Consumer Behavior and Human Resource Management
University of Toronto
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