Yiqing Lu
Oakville,Canada
Summary
Analytics leader with a proven track record at Loblaw, generating $100M in incremental sales annually through innovative data strategies. Expertise in AI/ML applications and collaborative leadership enhances team performance and drives actionable insights. Focus on improving customer engagement and overall business performance.
Overview
11
11
years of professional experience
Work History
Senior Director, Advanced Analytics
Loblaw Companies Limited
Brampton, Canada
08.2024 - Current
- Established data and analytics strategy to drive enterprise initiatives and unlock value from data assets.
- Led team of 21 analytical and data science professionals to support loyalty, merchandising, Human Resources, and procurement functions.
- Collaborated with business and technical partners to develop next-gen data products, generating 100M in incremental annual sales.
- Facilitated transition to self-serve analytics, promoting governance while allowing teams to explore data efficiently.
Director, Customer and Business Insights
Loblaw Companies Limited
Brampton, Canada
01.2021 - 07.2024
- Spearheaded analytics strategy for PC Optimum program, engaging millions of active members.
- Delivered comprehensive measurement and insights for member acquisition and partner activations.
- Aligned technical and business teams to develop scalable targeting tools for personalized customer engagement.
- Advised executive team on investor relations and media positioning through data storytelling.
Senior Manager / Manager, Insights and Data Science
Loblaw Companies Limited
Brampton, Canada
07.2016 - 12.2020
- Facilitated merger of PC Plus and Shoppers Optimum into PC Optimum program through strategic member transition design.
- Developed frameworks for customer segmentation, churn prediction, and value modeling to enhance program effectiveness.
- Spearheaded creation of personalized offer generation engine, driving high-ROI campaigns and millions in weekly incremental sales.
- Mentored analysts and data scientists, fostering technical proficiency and business insight for team development.
Analyst / Senior Analyst, Customer Analytics
Loblaw Companies Limited
Brampton, Canada
01.2014 - 06.2016
- Conducted root-cause analyses and trend deep-dives to identify key customer segment insights.
- Supported PC Plus program through campaign forecasting and A/B testing design.
- Provided deep post-campaign insights to enhance targeting and customer response.
Education
Master of Science (M.Sc.) - Food, Agricultural and Resource Economics
University of Guelph
08-2013
Bachelor of Arts (B.A.) - Economics
Soochow University (CN)
06-2011
Skills
- Analytics Strategy
- Collaborative Leadership
- Data Science
- AI/ML/Gen AI Application
- Executive Communication & Advisory
- Data-Driven Decision Enablement
- Team Building & Talent Development
- Python, SQL, GCP
Timeline
Senior Director, Advanced Analytics
Loblaw Companies Limited
08.2024 - Current
Director, Customer and Business Insights
Loblaw Companies Limited
01.2021 - 07.2024
Senior Manager / Manager, Insights and Data Science
Loblaw Companies Limited
07.2016 - 12.2020
Analyst / Senior Analyst, Customer Analytics
Loblaw Companies Limited
01.2014 - 06.2016
Master of Science (M.Sc.) - Food, Agricultural and Resource Economics
University of Guelph
Bachelor of Arts (B.A.) - Economics
Soochow University (CN)
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