Yinuo Zhao
Vancouver,Canada
Summary
Dynamic Marketing Specialist with a proven track record at New Field Education Group, enhancing marketing strategy effectiveness by 20%. Skilled in market trend analysis and social media management, I excel in strategic planning and communications, fostering significant brand visibility and partnership growth. Expertise in graphic design and customer research underpins my ability to drive business development and engagement.
Overview
3
3
years of professional experience
Work History
Marketing Specialist
New Field Education Group
06.2021 - Current
- Conducted market research to identify trends and opportunities in the study abroad and immigration sector, resulting in a 20% increase in marketing strategy effectiveness over six months.
- Planned and executed comprehensive marketing campaigns, including 5 trade shows and 10 online seminars, which boosted brand visibility and client engagement by 25%.
- Managed social media platforms, increasing 200+ followers and achieving an engagement rate of 15% through the creation and sharing of compelling content.
- Designed marketing collateral such as flyers and email campaigns.
- Established and maintained partnerships with over 5 educational institutions and immigration consultants.
- Analyzed campaign performance, producing monthly reports that provided actionable insights, leading to a 15% improvement in return on marketing investment.
Reception Manager
Xuzhou Rural Commercial Bank
07.2024 - 09.2024
- Provided support to colleagues during challenging situations by offering assistance, guidance, and encouragement as needed.
- Fostered a welcoming atmosphere for guests upon arrival by maintaining a clean reception area and ensuring prompt assistance from staff members when needed.
- Developed strong relationships with local businesses and vendors, creating valuable partnerships that benefited both parties.
- Maintained accurate records of guest information, billing details, and reservation data using hotel management software systems.
Education
Bachelor of Arts - Interdisciplinary Studies
University of British Columbia
Vancouver, BC05.2025
Skills
- Time Management
- Customer research
- Mobile marketing
- Graphic Design
- Market Trend Analysis
- Communications management
- Strategic Planning
- Social Media Management
- Project Planning
- Business Development
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Chinese (Cantonese)
Full Professional
Timeline
Reception Manager
Xuzhou Rural Commercial Bank
07.2024 - 09.2024
Marketing Specialist
New Field Education Group
06.2021 - Current
Bachelor of Arts - Interdisciplinary Studies
University of British Columbia
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