YIN KWAN KATIE HUNG
Hong Kong
Summary
Marketing professional with strong track record of developing and implementing strategic online campaigns. Proven ability to drive brand growth, manage cross-functional teams, and adapt to changing market demands. Skilled in digital marketing, content strategy and project management. Known for collaborative approach and consistent delivery of impactful results.
Overview
4
4
years of professional experience
Work History
Assistant Marketing Manager
Anyplex Hong Kong Limited
04.2023 - 10.2024
- Managed partnerships including acquiring new clients, liaising and managing existing cooperations
- Enhanced customer engagement with targeted social media efforts and email marketing strategies
- Oversee creation of marketing content to boost brand awareness, including paid social, video ads, and App ads and Google Ads
- Orchestrated strategic marketing initiatives to enhance sales across B2B and B2C
- Conduct reports to analyze and forecast sales performance
Senior Project Executive
3T6B Limited
06.2022 - 10.2022
- Serviced clients' accounts by integrating organic and paid initiatives
- Implemented strategies for online promotions, such as short videos and giveaway campaigns
- Formulated strategic initiatives in collaboration with internal teams, clients, and influencers
- Generated monthly KPI performance reports
- Coordinated event preparations
Project Executive
Rabbit Studio
04.2022 - 06.2022
- Managed and grew clients' social media accounts
- Monitored content development through liaising with clients and internal production teams
- Prepared monthly reports
Growth Marketer
Hutchison Telecommunications Hong Kong Limited
07.2020 - 01.2022
- Launched innovative business model and membership plan
- Prepared different communication materials, increased Facebook engagement rate from 3% to 15%
- Spearheaded collaboration initiatives with vendors
- Tracked monthly sales data for executive review
Education
BBA - Marketing
City University of Hong Kong
Hong Kong07-2020
Skills
- Digital Marketing
- Project management
- Media buying
- MS Office
- Google Workplace
- Jaspersoft software
- CRM management
Languages
Cantonese (Chinese)
English
Advanced
C1
Mandarin
Full Professional
C1
Hobbies
- Yoga
- Reading
Timeline
Assistant Marketing Manager
Anyplex Hong Kong Limited
04.2023 - 10.2024
Senior Project Executive
3T6B Limited
06.2022 - 10.2022
Project Executive
Rabbit Studio
04.2022 - 06.2022
Growth Marketer
Hutchison Telecommunications Hong Kong Limited
07.2020 - 01.2022
BBA - Marketing
City University of Hong Kong
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