Work History
Education
Skills
Program Experience
Languages
Timeline
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YINING LIANG

Los Angeles

Work History

Digital & Omnichannel Market Director

JD.Com Five Star, Inc.
08.2023
  • Conducted comprehensive market research for a proposed super mall in Guangzhou, analyzing demographic, economic, and consumer data to guide strategic planning
  • Utilized statistical models and data mining knowledge to predict market trends and consumer behaviors, supporting informed marketing and business decisions
  • Prepared detailed reports for senior management, providing insights into market locations and recommending strategies for market entry.

Digital Marketing Coordinator

JD.Com Five Star, Inc.
07.2023
  • Led the development and implementation of data-driven marketing strategies by utilizing R to analyze customer data, enhancing targeted marketing efforts and improving customer engagement
  • Applying techniques learned in Statistical Models and Data Mining and Data Analysis and Regression courses to increase conversion rates
  • Utilized computational statistics tools to forecast sales trends and inform budget allocation decisions
  • Integrated advanced numerical methods to analyze large datasets, helping the marketing team understand market dynamics and consumer behavior, thus driving more informed strategic decisions.

Education

Bachelor of Science in Data Theory (the mathematical and statistical collaboration of data science) -

UNIVERSITY OF CALIFORNIA, LOS ANGELES, College of letters and Science

Skills

  • R
  • Beginner level in Python, C, Tableau, matlab, Excel, etc
  • Teamwork
  • Fluent in Mandarin and English

Program Experience

  • Analysis of Caffeine on Memory- Conducted a detailed statistical analysis to examine the impact of caffeine consumption on memory across various times of the day and among different age groups, employing a two-factor Randomized ANOVA with age blocking, enhancing understanding of optimal caffeine intake for cognitive performance.
  • Sentiment Analysis on IMDB Reviews- Implemented multiple statistical models including k-NN, LDA, QDA, and logistic regression for binary sentiment classification of movie reviews, comparing model efficacy using advanced metrics and PCA for dimensionality reduction.
  • Neural Network Classifier from Scratch-Developed a neural network classifier for recognizing handwritten digits using Python and NumPy without pre-built libraries, achieving an 87% accuracy on the MNIST dataset, to deepen understanding of neural network mathematical foundations.
  • COVID-19 Data Analysis-Analyzed COVID-19 data to investigate the relationship between county population size and case numbers using linear regression models, providing insights into how population density impacts virus transmission rates.

Languages

Chinese (Mandarin)
Native or Bilingual
English
Full Professional

Timeline

Digital & Omnichannel Market Director

JD.Com Five Star, Inc.
08.2023

Digital Marketing Coordinator

JD.Com Five Star, Inc.
07.2023

Bachelor of Science in Data Theory (the mathematical and statistical collaboration of data science) -

UNIVERSITY OF CALIFORNIA, LOS ANGELES, College of letters and Science

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