YIN YIN
Sydney,NS
Summary
Dedicated and seasoned marketing communications professional with over 14 years of experience in the luxury hotel sector, seeking a challenging role in the hospitality industry. Possessing a strong foundation in hotel operations, digital sales platform management, and a proven track record in leading successful marketing initiatives. As a fluent English communicator with an international educational background, I aim to leverage my expertise to drive brand growth, enhance guest experiences, and contribute to the overall success of a forward-thinking organization.
Overview
14
14
years of professional experience
Work History
Marcom Director
JW Marriott Hotel Zhengzhou
04.2016 - 11.2022
- Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual
- Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress
- Assists the DOSM in the planning of all mailing activities, and oversees their execution
- Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate
- Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOSM, the advertising agency and the field marketing department at corporate office
- Supervises operations of the in-house art department
- Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system
- Works with the DOSM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans
- Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the Marriott group advertising
- Assists the DOSM in the planning, implementation and tracking of electronic marketing activities
- In charge of the operation of hotel digital sales channel (Fliggy, Wechat and Mini App).
Marcom Manager
CROWNE PLAZA/HOLIDAY INN/ HOLIDAY INN EXPRESS Zhengzhou
04.2015 - 04.2016
- Communicates and submits appropriate material to all marketing channels
- Co-ordinates various media and marketing activities and events
- Co-ordinates press releases as required of hotel events
- Oversees and coordinates hotel photography
- Maintains the image of the Hotel and the Brand
- Participates in the preparation of strategic plans
- Takes ownership by developing, executing and following up on the hotel's public relations and advertising schedules
- Organizes promotional events, including invitations to the media, local VIP's and other related guests.
Marcom Manager
LE MERIDIEN ZHENGZHOU
01.2013 - 03.2015
- Responsible in achieving the Brand and Hotel positioning objectives locally and internationally through Public Relations and Promotion activities
- Assists the Director of Sales & Marketing in the development of Public Relations and Promotion plans and in budget preparation
- Represents and promotes the hotel by maintaining constant contact with the media, local community, the customer base and Starwood offices
- Supervisors the Public Relations department to ensure all daily tasks are completed in a timely fashion
- To protect the correct image and positioning of the hotel and Brand by meeting corporate standards in all collateral and advertising material
- To develop and follow through in public relations activities and be responsible for the production of promotional materials, press kits and arrange press and media coverage.
Personal Assistant to GM
CROWNE PLAZA SHANGHAI ANTING GOLF
03.2012 - 12.2012
- Day-to-day secretarial work to include typing, filing, faxes and telephone etc
- Arranging internal / external appointments
- Taking minutes of Department Heads /Ex.Com meeting as requested
- Reports directly to and communicates with the General Manager on all administrative matters
- Cooperates, coordinates and communicates with Department Heads and other inter-departmental secretaries as appropriate
- Interacts with guests and individuals outside the hotel including, but not limited to, current and potential clients, owning company representatives, suppliers, competitors and other members of the local community
- Assess priorities of work and assist in organizing General Manager's priorities
- Supervises the work of the Executive Office staff
- Preparing monthly operational results for meetings with cluster hotels
- Distribution of memos, letters and other information etc
- Maintain a filing and trace system
- Maintains the utmost confidentiality and discretion when handling business affairs
- Coordinator of HOM system (pre-opening tracking system)
- Manage office fixed assets
- Tracking Heart Beat System (Guest Survey System), reply guests comments
- Maintain the strictest confidentiality at all times on all matters.
Personal Assistant to GM
CROWNE PLAZA/HOLIDAY INN/ HOLIDAY INN EXPRESS Zhengzhou
10.2008 - 10.2011
- Arrange appointments and meetings for the GM, recording same in diary and ensure the GM has the appropriate documentation for each appointment
- Attend meetings as directed by the GM
- Take minutes of attended meetings, accurately transcribe and circulate to appropriate personnel
- Arrange room and restaurant reservations for VIP guests
- Assess priorities of work and assist in organizing GM's priorities
- Take dictation of correspondence as required
- Open and sort mail addressed to the GM
- Maintain a filing and trace system
- Maintain the strictest confidentiality at all times on all matters
- Hotel Risk Management coordinator
- To coordinate and arrange hotel events and activities.
Education
MBA - MBA (CED)
Cape Breton University
Sydney, NS12.2024
Master - International Tourism And Hospitality Management
Griffith University
Gold Coast, Australia06.2008
Bachelor - International Trade
Zhengzhou Institute of Light Industry
Zhengzhou, China06.2006
Skills
- Oversea education background and fluent English
- Familiar with hotel operation system
- Excellent communication and team work with all department heads
- Basic skill of photo shooting and designing tools
- Good relationship with media
- Good skill of operating hotel digital sales platform
- Marriott International Henan cluster Marcom Leader
- Hotel star rating internal auditor
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Personal Information
- Marital Status: married with one kid
- Date of Birth: 04/10/84
Timeline
Marcom Director
JW Marriott Hotel Zhengzhou
04.2016 - 11.2022
Marcom Manager
CROWNE PLAZA/HOLIDAY INN/ HOLIDAY INN EXPRESS Zhengzhou
04.2015 - 04.2016
Marcom Manager
LE MERIDIEN ZHENGZHOU
01.2013 - 03.2015
Personal Assistant to GM
CROWNE PLAZA SHANGHAI ANTING GOLF
03.2012 - 12.2012
Personal Assistant to GM
CROWNE PLAZA/HOLIDAY INN/ HOLIDAY INN EXPRESS Zhengzhou
10.2008 - 10.2011
MBA - MBA (CED)
Cape Breton University
Master - International Tourism And Hospitality Management
Griffith University
Bachelor - International Trade
Zhengzhou Institute of Light Industry
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