YiLin Chen
Toronto,ON
Summary
Recent graduate equipped with a strong foundation in advertising principles and digital marketing strategies. Proven ability to develop innovative solutions and utilize data-driven insights to drive brand awareness. Skilled in social media management, content creation, market research, and analytics tools.
Overview
3
3
years of professional experience
Work History
Co-Founder, COO
Dodo World
05.2022 - Current
- Co-founded an AI-Powered metaverse social networking app, secured pre-seed funding from MiraclePlus and won in the highly selective F22 acceleration program (0.1% acceptance rate)
- Crafted and executed social media marketing strategies, attracting 10,000 users in the first week and sustaining a 70% 7-day retention rate
Public Relations Coordinator
BrainCo Inc
05.2023 - 09.2023
- Assisted in planning and executing PR events, including 2 press conferences, 1 product launch, and numerous media tours
- Monitored media coverage for the company's neurotechnology and brain-computer interface products
- Coordinated over 50 media requests and facilitate interviews with company spokespeople
Assistant to the President
One Meta Art
05.2022 - 12.2022
- Assisted in the planning and execution of strategic projects
- Oversaw the production of high-quality multimedia content, including videos, graphics, and written materials
- Monitored campaign performance and achieved 38% click rate in online advertisement
Sales and Marketing Specialist
GN Education
08.2021 - 01.2022
- Handled clients' inquiries and following up with existing clients
- Designed promotional marketing campaigns and optimized performance through data-driven analysis and A/B testing
Industry Analyst
Goldman Sachs
06.2021 - 08.2021
- Conducted research on industry trends, market conditions, competitive landscapes, and emerging technologies
- Utilized data analysis tools and techniques to interpret complex data sets and present findings to internal stakeholders
Education
Bachelor of Arts - Economic And Media Studies
University of Toronto
Toronto, Canada06.2024
Skills
- Microsoft Office, Spreadsheet, Wordpress, Photoshop, Illustrator, Google Ads, Facebook Ads manager, Adobe Analytics
- High Fluency in English and Mandarin, some French
Extra-curricular Activities
President, UofT Music Club
- Provided visionary leadership to over 300 members in 10 departments
- Planned and organized musical events including Canadian International music competition, Voice of China Toronto Division, electronic music festivals, UofT Singing contest, Freshmen welcome concert
- Developed and implemented comprehensive media strategies
- Coordinated with sponsors and managed funds
Miss Chinese Toronto
- Won 2nd Runner Up in pageantry and became a TV anchor with Fairchild TV
- Provided live coverage of events, such as press conferences, political events, and community gatherings
- Interacted with viewers through social media and other digital platforms
Timeline
Public Relations Coordinator
BrainCo Inc
05.2023 - 09.2023
Co-Founder, COO
Dodo World
05.2022 - Current
Assistant to the President
One Meta Art
05.2022 - 12.2022
Sales and Marketing Specialist
GN Education
08.2021 - 01.2022
Industry Analyst
Goldman Sachs
06.2021 - 08.2021
Bachelor of Arts - Economic And Media Studies
University of Toronto
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