Yifei(Faye) Wang
Toronto,ON
Summary
Dynamic Brand Specialist and Content Creator with a proven track record at Bright Dairy & Food Co and Little Red Book. Expert in digital & social media management and strategic thinking, driving significant market engagement and sales growth. Fluent in English and Chinese, excels in stakeholder relationship management and data-driven marketing strategies, achieving over 2.1B views and a 17% new customer acquisition rate.
Overview
7
7
years of professional experience
Work History
Brand Specialist, Master Brand
Bright Dairy & Food Co
12.2023 - Current
- Developed & executed multi-platform marketing campaigns (TV, digital, social media), driving 2.1B+ views & 400+ trending topics across Weibo, Little Red Book, Tiktok China, and WeChat.
- Led brand sponsorships & event activations, including Mercedes-Benz Cultural Center collaboration, resulting in ¥18.49M in sales and 17% new customer acquisition.
- Managed brand analytics (Kantar World Panel) to track market trends, consumer behavior, and brand performance, providing data-driven strategic recommendations to leadership.
Content Creator
Little Red Book
06.2021 - Current
- Independently managed & operated a personal Little Red Book account, developing and executing a tailored to the fashion and lifestyle audience.
- Analyzed engagement metrics to optimize content type, posting frequency, and timing, significantly increasing visibility and user interaction.
- Successfully collaborated with 20+ brands, driving conversions and audience engagement through sponsored content & campaign activations.
- Generated 200K+ likes across 60 posts, improving homepage exposure and strengthening audience retention.
- Drove sales impact for partnered brands, achieving 10K+ in monthly purchases for a single brand through targeted promotional strategies.
Student Enrolment Advisor
York University
05.2018 - 09.2020
- Led a 7-member international students support team, managing the processing of 1,000+ international student applications across multiple enrollment cycles, improving efficiency by 30% through streamlined organization & delegation.
- Handled 100+ student inquiries daily, proactively engaging prospective students, providing detailed enrollment guidance, and supporting university recruitment campaigns to increase admissions.
- Developed clear progress reports for the Operations Manager & Assistant Director, delivering insights on enrollment trends, session status, and support needs, ensuring strategic decision-making.
Education
Master of Arts - Linguistics
York University
Toronto, None06-2021
Bachelor of Arts - Linguistics
York University
Toronto, None06-2020
Skills
- Digital & Social Media Management: Instagram, Facebook, TikTok, Weibo, WeChat
- Content Creation: Graphic design, photography, videography, post-production, campaign materials
- Community Engagement & Outreach: Stakeholder relationship management, student recruitment, event execution
- Strategic & Analytical Thinking: Advertising plans, audience segmentation, data-driven insights
- Event Planning & Execution: Organizing promotional events, sponsorship activations, outreach programs
- Technical Proficiency: Canva, Adobe Creative Suite (Photoshop, Premiere), WordPress, Mailchimp, Eventbrite, Hootsuite
- Multilingual Communication: English (Fluent), Chinese (Native)
Timeline
Brand Specialist, Master Brand
Bright Dairy & Food Co
12.2023 - Current
Content Creator
Little Red Book
06.2021 - Current
Student Enrolment Advisor
York University
05.2018 - 09.2020
Master of Arts - Linguistics
York University
Bachelor of Arts - Linguistics
York University
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