Yifei Wang
Edmonton,AB
Summary
Data-driven Product & Market Analyst with experience in competitive analysis, product performance evaluation, and cross-functional execution in FMCG environments. Strong in translating market insights into commercial and product-focused recommendations.
Overview
1
1
year of professional experience
Work History
Marketing & Consumer Insights Analyst (Category & SKU Analytics Focus)
Bright Dairy & Food Co.
Shanghai, China
12.2023 - 05.2025
- Supported product and category initiatives through structured market analysis, synthesizing syndicated data (Nielsen, Kantar), regional demand patterns, and consumer behavior insights to inform product positioning, portfolio focus, and commercial trade-offs, helping leadership assess strategic options and reduce uncertainty in category-level decisions.
- Contributed to product lifecycle performance discussions, partnering with marketing, sales, and category teams to align market insights with go-to-market considerations, execution feasibility, and operational constraints across distribution channels.
- Supported new audience and use-case expansion initiatives by analyzing consumer segmentation and penetration gaps, informing targeted regional activations (e.g., pop-up formats and experiential partnerships) designed to expand reach beyond core consumer groups and improve brand relevance among younger audiences.
- Prepared decision-ready product briefs and summaries, translating complex market data, competitive insights, and consumer findings into clear inputs for senior product and commercial stakeholders.
- Supported early-stage product validation initiatives by designing and analyzing in-app advertising experiments, evaluating product–audience fit, placement effectiveness, and early conversion signals to inform exposure strategy and iteration direction, enabling more confident go / no-go decisions prior to broader rollout.
Education
Master of Arts - Linguistics
York University
Toronto, ON06.2021
Bachelor of Arts - Linguistics
York University
Toronto, ON06.2020
Skills
- Market Intelligence & Competitive Analysis
- Product Performance & Portfolio Evaluation
- Pricing, ASP & Contribution Analysis
- SKU- & Channel-Level Performance Analysis
- Inventory Focus & Commercial Prioritization
- Excel (Analysis, Reporting, Data Validation)
- Cross-Functional Collaboration (Sales, Supply Chain, Marketing)
Additional Competencies
- SKU- & Channel-Level Performance Analysis
- Inventory Prioritization & Allocation Focus
- ASP, Volume & Contribution Analysis
- Data Validation & Accuracy Control
- Cross-functional Collaboration
- Systems Thinking & Process Support
Timeline
Marketing & Consumer Insights Analyst (Category & SKU Analytics Focus)
Bright Dairy & Food Co.
12.2023 - 05.2025
Master of Arts - Linguistics
York University
Bachelor of Arts - Linguistics
York University