YICHI TSAI
Richmond,BC
Overview
7
7
years of professional experience
Work History
News Editor
Coast Mountain Publishing & Media Management Corporation
Richmond, British Columbia
11.2019 - Current
- Coordinated with reporters to gather news stories and updates.
- Developed content calendars for timely publication of news articles.
- Managed editorial team meetings to discuss story ideas and assignments.
- Oversaw layout design for print and digital publications.
- Collaborated with graphic designers to enhance visual storytelling elements.
- Ensured adherence to journalistic standards and ethical guidelines.
- Monitored current events locally, nationally and internationally to identify potential news stories.
- Created strategies for increasing readership of the publication's website and newspaper.
Education Assistant
E2 Education
Burnaby, British Columbia
09.2019 - 12.2019
- Assisted in preparing instructional materials and resources for students.
- Facilitated small group sessions to enhance student understanding of subject matter.
- Provided individualized support to students, addressing their specific learning needs.
- Collaborated with teachers to develop engaging lesson plans and activities.
- Managed classroom logistics, including setup and organization of learning spaces.
- Monitored student progress and provided feedback to educators on performance.
- Monitored student progress by assessing their work and providing feedback.
Social Media Content Editor Intern
Top Marketing
Beijing, Beijing
07.2019 - 09.2019
- Researched and tracked advertising and marketing strategies of leading global brands, producing in-depth case study articles, with an average output of three original pieces per week.
- Monitored and analyzed post-performance metrics and user feedback, optimizing content themes based on trends, resulting in an average increase of approximately readership per article.
- Participated in content planning and special topic campaigns for the public account, supporting key marketing initiatives, and industry report dissemination.
International Advertising Group Intern
VIPKID
Beijing, Beijing
03.2019 - 06.2019
- Led cross-cultural content review and localization initiatives for the South Korean market, ensuring all promotional and educational materials complied with regional standards, and effectively resonated with target audiences.
- Planned and executed online promotion campaigns across key digital channels, managing project timelines, and stakeholder coordination.
- Managed the improvement process of localized learning materials by collecting and analyzing user feedback, and implementing content optimizations that enhanced learner engagement and satisfaction.
- Conducted competitive analysis and compiled performance reports to support data-driven decision-making and strategy refinement for ongoing and future projects.
Education
Master of Arts - Global Communications
Simon Fraser University
Vancouver, British Columbia07-2019
Master of Arts - International Journalism
Communication University of China
Beijing, China07-2019
Bachelor of Arts - International Journalism
Communication University of China
Beijing, China07-2016
Skills
- Media coordination
- Research skills
- Team collaboration
- Attention to detail
- Problem-solving
- Deadline management
- Effective communication
- Strong organizational skills
- Foreign language skills
Timeline
News Editor
Coast Mountain Publishing & Media Management Corporation
11.2019 - Current
Education Assistant
E2 Education
09.2019 - 12.2019
Social Media Content Editor Intern
Top Marketing
07.2019 - 09.2019
International Advertising Group Intern
VIPKID
03.2019 - 06.2019
Master of Arts - Global Communications
Simon Fraser University
Master of Arts - International Journalism
Communication University of China
Bachelor of Arts - International Journalism
Communication University of China