Summary
Overview
Work History
Education
Skills
Portfolio
Accomplishments
Timeline
Generic

Zoe Lu

Burnaby,British Columbia

Summary

  • Industry and academic experience in UI/UX Design and Visual Design.
  • Social media designer with intuitive marketing sense, proven track record in generating new leads.
  • Strong organizational, creative thinking and problem-solving skills.

Overview

2
2
years of professional experience

Work History

Freelance UI/UX Designer

Self-employed
Vancouver, BC
05.2022 - Current
  • Co-led client project "Sanctify", designing three main features: search, screen and invest. The project will be launched in early 2023. ( IF Design Award 2023, Red Dot Design Award 2023)
  • Co-led client project "Patient Insight Dashboard", organizing data to have a clear information system hierarchy model in Dashboard.

Digital Media Specialist

Bluelight Media
Burnaby, BC
04.2022 - 11.2023
  • Managing and growing customers’ social media profiles, worked with CIBC, Simplii Financial,/Benz Richmood, Major Space, Soft-Soft Bakery Link of Soft-Soft Bakery Ins account: https://www.instagram.com/soft_soft_bakery/
  • Led customer's marketing campaigns for Budget T-shirt/MIA/GIE by creating visual assets, such as brochures, reports, marketing proposals and other graphic materials. Link of Budget T-shirt's visual assets: https://drive.google.com/drive/folders/1x2iMDGbeKnn8EWRNn9p4dNsx49aC5uqA?usp=sharing
  • Reported on social media performance on a monthly basis to identify insights, establish and standardize KPIs and benchmarks. (Minimum 20 leads per month）
  • Established company's brand image requirements, in all external publicity information to maintain unity.
  • Assisted in collecting potential market trends to provide insight into communications strategies.

Graphic Designer

Twiisted Media
Richmond, BC
11.2021 - 04.2022
  • Check and revise customers' design file such as bleed, resolution, embedded pictures before printing.
  • Communicate and follow customers' emails to design their printing artworks such as name card, brochure, posters, stickers, Fence banner and so on.
  • Set up design file for cut decal, print cut, large size print with overlap and bleed.

Education

Master of Arts - Digital Media (UX Concentration)

Centre For Digital Media (UBC, SFU, BCIT, ECU)
Vancouver, BC
06-2025

Google UX Design Certificate - UX Design

Coursera
Online
02.2022

Bachelor of Design - Communication Design

Emily Carr University of Art And Design
Vancouver, BC
06.2021

Skills

Relevant Fields

  • UI/UX design, User Research
  • Visual Design (Branding, Package design, Publication design, Typography, Illustration)
  • Social Media Management (Ins, Facebook, Red, Email Marketing)
  • AR (Face FIlter)

Relevant Software

  • Figma, Sketch
  • Adobe Suite (Adobe Photoshop, Adobe Illustrator, Adobe XD, Adobe Indesign)
  • Wix, Cargo, Readymag, Wordpress
  • Klaviyo, Mailchimp
  • Spark AR

Portfolio

zoeluportfolio.com

Accomplishments

UI/UX Designer 07/2022-10/2022

Incepts (Startup) | Pittsburgh PA｜Remote

  • According client's initial ideas to create new Incepts mobile app from low-fi to hi-fi including main functions such as route planning, battery analysis and driving habits monitor.
  • Redesign operator’s dashboard web version from pure route planning function to user-centered battery-production without changing their main AI-driven technology.

Link: https://www.zoeluportfolio.com/copy-of-home

Timeline

Freelance UI/UX Designer

Self-employed
05.2022 - Current

Digital Media Specialist

Bluelight Media
04.2022 - 11.2023

Graphic Designer

Twiisted Media
11.2021 - 04.2022

Master of Arts - Digital Media (UX Concentration)

Centre For Digital Media (UBC, SFU, BCIT, ECU)

Google UX Design Certificate - UX Design

Coursera

Bachelor of Design - Communication Design

Emily Carr University of Art And Design

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Zoe Lu