YHAZER ABdurani
Regina
Summary
As an accomplished sales leader with a proven track record in enhancing team performance and expanding market presence within the FMCG sector, I excel in building strong client relationships and executing strategic sales campaigns. My expertise lies in collaborating across departments to achieve business goals, ensuring seamless communication and unified efforts. I am adept at stock management, client acquisition, and financial transactions, consistently driving operational efficiency and boosting client satisfaction.
Overview
17
17
years of professional experience
Work History
National Merchandising Manager
Indigo Wholesale Inc
Edmonton, AB
06.2025 - Current
Key Account Sales Supervisor
National Group for Agriculture and Animal Products - MAzzraty
Doha, Qatar
12.2022 - 02.2025
- Lead a high-performing sales team of 10 van salesmen, 20 sales promoters, and 15 merchandisers, ensuring operational excellence.
- Optimize workflows through strategic scheduling, task delegation, and leave management, while enforcing stringent safety protocols.
- Facilitate targeted training sessions and align cross-channel strategies to boost team capabilities.
- Manage key accounts such as CARREFOUR, GRAND MALL, and SAFARI HYPERMARKETS, ensuring timely supply and maximizing promotional impact.
- Strategically deploy in-store promoters and merchandisers to enhance product visibility and drive sales performance.
- Direct product launches and promotional campaigns to strengthen market penetration and brand presence.
- Oversee Business Development Agreements and financial transactions, ensuring timely receivables and effective stock forecasting.
Senior Key Account Executive
QNIE - QATAR NATIONAL IMPORT & EXPORT
Doha, Qatar
02.2012 - 12.2022
- Cultivated and maintained robust relationships with leading clients, including CARREFOUR, LULU, AL MEERA, SAFARI, RAWABI, FFC, MONOPRIX, SPAR, and key players in EMERGING and WHOLESALE markets, serving as the principal liaison.
- Executed strategic sales initiatives to meet company objectives and bolster market presence, promoting an extensive portfolio of leading FMCG brands such as: AMERICANA, SADIA, SIBLOU, BLUE MARINE, McCAIN, GREEN GIANT, RS, BETTY CROCKERS, SARA LEE, PANZANI, NATURE VALLEY, DAIRY, TOBLERONE, ETC.
- Collaborated with marketing team to synchronize promotional endeavors with sales goals, and worked in tandem with logistics and supply chain management to guarantee prompt product delivery and availability.
- Oversee monthly cash and cheque collections, ensuring accuracy and timely processing of financial transactions.
- Conduct regular meetings with the merchandising team to discuss, measure, and drive their achievements, ensuring alignment with sales goals.
- Actively participate in the field with merchandisers during major display implementations, ensuring optimal presentation and execution.
VAN SALESMAN
THE SAUDI ICE CREAM FACTORY - KWALITY
Kingdom of Saudi Arabia
02.2009 - 04.2011
- Conducted meticulous STOCK MANAGEMENT by verifying dispatch-loaded inventory against issuance reports and monitoring stock levels to rectify discrepancies swiftly.
- Maintained VAN MAINTENANCE standards by ensuring operational functionality, optimal temperature control, and cleanliness prior to market visits.
- Enhanced CUSTOMER INTERACTIONS through proficient handling of transactions for both cash and credit customers across 100+ stores, delivering exceptional service and issue resolution.
- Achieved SALES EXCELLENCE by servicing 15-20 stores daily, effectively promoting products and consistently exceeding monthly sales targets.
- Demonstrated accurate CASH HANDLING by responsibly managing daily collections, maintaining precise transaction records, and ensuring prompt remittance to the company.
Education
Leadership - undefined
ICON Training Center
08.2024
Business Management - Level 4 - undefined
ICON Training Center
07.2024
English Proficiency - undefined
TESDA: Technical Education and Skills Development Authority
04.2024
Professional Film Making - undefined
ICON Training Center
01.2020
Basic Safety Course - undefined
Magsaysay Training Center
08.2011
Bachelor of Science in Secondary Education (BSE) - Undergrad - undefined
Universidad de Zamboanga (UZ)
04.2004
Skills
- Merchandise selection
- Merchandise presentation
- Staff supervision
- Inventory management
- Merchandising installations
- Retailer event coordination
- Display installation
- Sales floor resets
- Visual display standards
- Customer service
- Coaching and mentoring
- Staff training
- Attention to detail
- Team leadership
- Data collection
- Materials management
- Inventory coordination
Languages
English
Professional Working
Timeline
National Merchandising Manager
Indigo Wholesale Inc
06.2025 - Current
Key Account Sales Supervisor
National Group for Agriculture and Animal Products - MAzzraty
12.2022 - 02.2025
Senior Key Account Executive
QNIE - QATAR NATIONAL IMPORT & EXPORT
02.2012 - 12.2022
VAN SALESMAN
THE SAUDI ICE CREAM FACTORY - KWALITY
02.2009 - 04.2011
Leadership - undefined
ICON Training Center
Business Management - Level 4 - undefined
ICON Training Center
English Proficiency - undefined
TESDA: Technical Education and Skills Development Authority
Professional Film Making - undefined
ICON Training Center
Basic Safety Course - undefined
Magsaysay Training Center
Bachelor of Science in Secondary Education (BSE) - Undergrad - undefined
Universidad de Zamboanga (UZ)