Yevheniia Yarovenko
Toronto,ON
Summary
Creative Search Marketing Strategist successfully managing multiple, concurrent client projects. Expert with Google Analytics, Content strategies and SEO to drive results. Establish dynamic relationships to drive future business opportunities.
Overview
8
8
years of professional experience
Work History
SEO Classified Specialist
Netpeak Ltd
Odessa, Ukraine
02.2021 - Current
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Collaborated with others to discuss new opportunities.
- Maintained open communication with team members and stakeholders, resulting in successful project outcomes.
- Creation of the content strategies for 3 projects in Ukraine and Kazakhstan.
- Creation of the link building strategy for OLX.ua.
- Coaching and managing of the Junior specialists.
- Determined consumer needs to provide products and services appealing to larger market.
- Coordinated with other departments to ensure efficient workflow processes.
- Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
- Analyzed key performance indicators to identify effective strategies.
- Conducted regular meetings with staff to review progress and address any concerns.
SEO Executive
Netpeak Ltd
Odessa, Ukraine
08.2016 - 02.2021
- Administered on-page optimization, conducted keyword research and developed metadata.
- Provided technical guidance on the development of website structure to ensure optimal indexing by search engines.
- Contributed to off-page optimization activities such as link building, link reclamation and outreach.
- Optimized existing content with targeted keywords to increase organic traffic.
- Worked closely with design teams to ensure that all website elements are optimized for maximum visibility in search engine results pages.
- Developed and implemented SEO strategies to improve website visibility in search engine results.
- Created link building campaigns utilizing techniques such as blog outreach and guest posting.
- Assisted with the creation of content marketing plans for various clients.
- Managed multiple projects simultaneously while meeting tight deadlines.
- Prepared and presented reports to update stakeholders about success of each strategy.
- Conducted keyword research, analysis, and selection to create effective SEO campaigns.
- Tracked latest search marketing technologies, digital trends and strategies to identify options for integration into current methodologies.
- Performed technical auditing and optimizations on large sites over 1000000 pages.
- Established core metrics for projects based upon client needs.
SEO Intern
SkyLogic
Odessa, Ukraine
11.2015 - 08.2016
- Conducted keyword research to determine relevant terms and phrases for organic search engine optimization.
- Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
- Provided recommendations for improving user experience based on usability testing findings.
- Established core metrics for projects based upon client needs.
- Reviewed site architecture and navigation structure for optimal indexability by search engines.
- Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.
- Recommended changes or improvements to internal processes related to SEO workflows.
Education
Master of Science - Information And Communication Technology
Odessa National Academy of Telecommunications
Odessa, Ukraine02-2016
Skills
- Content Optimization
- Technical Consulting
- Keyword Analysis
- Data Analytics
- Keyword Research
- Market Research and Analysis
- Decision-Making
- SEO Strategies
- KPIs Identification
- Google Analytics
- Client Engagement
- Creative Idea Development
- Proposal Development
- KPI Tracking
- SEO Strategy Development
- Web Content Management
- Content Strategy
Affiliations
- Article on Netpeak Journal "What is robots.txt?" - https://netpeak.net/uk/blog/shcho-take-robots-txt-i-navishcho-vzagali-potribniy-indeksniy-fayl/.
- Webinar on the theme “SEO promotion of IT companies on western markets" on the Shakinl of Michael Shakin - https://www.youtube.com/watch?v=IrAM_zWpaVM.
- Article on Netpeak Journal "Link Building analysis" - https://netpeak.net/ru/blog/analiz-ssylochnoi-massy-podrobnoe-rukovodstvo/.
Project Portfolio
- The link with examples of project results and technical audit - https://docs.google.com/document/d/1x9juec0n4NE2uhAz5mdc9gy-4_dgdvzwqUwCEOjeE54/edit?usp=sharing
Timeline
SEO Classified Specialist
Netpeak Ltd
02.2021 - Current
SEO Executive
Netpeak Ltd
08.2016 - 02.2021
SEO Intern
SkyLogic
11.2015 - 08.2016
Master of Science - Information And Communication Technology
Odessa National Academy of Telecommunications
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