Yeva Muradyan
OAKLAND,California
Summary
Proficient in storytelling through analytics, leveraging data & AI tools (SQL, DBT, Python, Cursor ), statistical modeling, and machine learning to analyze and predict customer journeys. My work sits at the intersection of analytics, experimentation, and strategy—helping product to prioritize the right metrics and measure real-world impact.
Overview
10
10
years of professional experience
Work History
Senior Product Analyst
Signify Health
02.2025 - Current
- Develop and own end to end analytics framework for over 10+ core product and operational KPIs tied to the provider experience, delivering executive-level summaries alongside deep-dive analyses for product and ops leadership
- Design and execute A/B tests, regression analyses, and comparative studies to optimize the provider experience, quantifying the impact of product changes and influencing quarterly product roadmap decisions and product goals
- Lead and mentor team of two analysts working on end-to-end product lifecycle, from ideation to post-launch performance analysis
Customer Insights Analyst IV- Sales & Marketing Team
LinkedIn (via Eteam)
02.2024 - 02.2025
- Partnered with sales and marketing to build monthly reports to better understand and optimize advertising attribution costs. These efforts helped the team to grow and monetize organic posts for B2B segments
Customer Insights Analyst Lead - Conversational AI Team
Adobe
10.2022 - 01.2024
- Designed and maintained analytics dashboards using tools such as Tableau & PowerBI to monitor and forecast performance of business essential metrics such as user engagement, churn, ARR, and internal stakeholder product usage
- Drove product adoption for internal customers (engineering, sales, design) by analyzing product usage and success metrics and tripled the number of internal daily active users
Business Intelligence Analyst- Creative Cloud Team
Adobe
12.2018 - 10.2022
- Designed and implemented numerous A/B tests on Creative Cloud pages to measure changes in product engagement, impact on self-service opportunities, and checkout flow performance optimization via support pages
- Led NPS program’s reporting and analytics with a focus on paid subscriber retention and NPS score correlation analysis. Automated the reporting for non-technical teams
- Developed one of a kind customer-segmentation analysis over 7m users utilizing Adobe’s HelpX and Alfred self-service platforms to baseline and segment its customer base using features such as tenure, subscription, e-commerce metrics, etc. Insights were delivered to a variety of teams who work directly with customers. Used Python and SQL for this project
Data Scientist Intern - Marketing Team
Oriental Trading
05.2016 - 08.2016
- Built a customer retention model using R programming to score customers and anticipate churn based on data analyzed and gathered around customers. Project had data around 30 m transactions and influenced future marketing decision making for both technical and non-technical teams
Education
Bootcamp - Python & Machine Learning Bootcamp
General Assembly
San Francisco03.2020
MS - Marketing with Business Analytics
Golden Gate University
01.2017
Public Relations
Utah State University
05.2013
Skills
- Python
- SQL
- DBT
- R programming
- Cursor
- Mixpanel Analytics
- Power BI
- Tableau
- AB testing
- GIT
Websites
KEY ACCOMPLISHMENTS
- Own 10+ dashboards and automated reports measuring and diagnosing MoM and quarterly business health performance for Signify's senior leadership
- Owned KPI definition & end to end analytics for AI Bots (chat & phone) helping Adobe to understand Bot performance against internal and external business metrics. Bots helped over 1.5 m customers annually and contributed to Adobe's Customer Experience ARR by addressing ~30% of customer requests
Timeline
Senior Product Analyst
Signify Health
02.2025 - Current
Customer Insights Analyst IV- Sales & Marketing Team
LinkedIn (via Eteam)
02.2024 - 02.2025
Customer Insights Analyst Lead - Conversational AI Team
Adobe
10.2022 - 01.2024
Business Intelligence Analyst- Creative Cloud Team
Adobe
12.2018 - 10.2022
Data Scientist Intern - Marketing Team
Oriental Trading
05.2016 - 08.2016
MS - Marketing with Business Analytics
Golden Gate University
Public Relations
Utah State University
Bootcamp - Python & Machine Learning Bootcamp
General Assembly