Yesenia Reyes
Highland
Summary
Experienced leader with strong background in guiding teams, and achieving strategic objectives. Known for collaborative approach, event execution and team development. Demonstrated ability to train and mentor staff, ensuring optimal team performance and customer satisfaction. Capability to utilize Power BI and Mainview to obtain detail reports to better understand business trends and needs.
Overview
15
15
years of professional experience
Work History
Trend Beauty Counter Manager
Macys Victoria Gardens
10.2020 - Current
- Participated in special events to boost sales and increase brand visibility in-store.
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Collaborated closely with vendors to ensure successful eventing at counter.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Worked alongside customer experience managers from various departments to promote makeup brands.
- Coach and inspire team, reaching 100% participation in macys loyalty program on a weekly basis.
- Assisted in the recruitment and training, contributing to team success and promotions.
- Facilitated knowledge sharing sessions focused on new merchandise and promotional strategies.
- Conducted training sessions for CM peers on Power BI, enhancing business report navigation.
Clinique Counter Manager
Macys
03.2017 - 10.2020
- Promoted brand loyalty by creating personalized experiences for each customer during their visit.
- Lead successful master classes, presale parties to achieve sales goals.
- Sold merchandise through effective customer service techniques and professional selling skills to reach productivity goals.
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Clinique Counter Manager
Macys Moreno Valley
11.2013 - 03.2017
- Promoted brand loyalty by creating personalized experiences for each customer during their visit.
- Partnering with mall management, and department managers to lead a prom runway show promoting gift with purchase.
- Sold merchandise through effective customer service techniques and professional selling skills to reach productivity goal.
- Developed strong relationships with clients, resulting in repeat business and referrals.
Clinique Beauty Advisor
Macys
07.2013 - 11.2013
- Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
- Increased sales revenue by effectively upselling and cross-selling beauty items based on client needs.
- Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
- Enhanced customer satisfaction by providing personalized beauty consultations and recommending suitable products.
- Followed up with customers to increase satisfaction with purchases and services.
Clinique Beauty Advisor
Macys
05.2010 - 11.2012
- Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
- Created partnership with Tous Jewelry store manager to cross promote brands.
- Collaborated with mall shops for events and gift with purchase.
- Enhanced customer satisfaction by providing personalized beauty consultations and recommending suitable products.
- Followed up with customers to increase satisfaction with purchases and services.
Lancome Temporary Beauty Advisor
Macys
01.2010 - 05.2010
- Assisted clients in selecting appropriate skincare routines, resulting in improved skin health and overall satisfaction.
- Strengthened brand loyalty through exceptional customer service and attentiveness to individual preferences.
- Met sales goals, and recruiting goals.
- Followed up with customers to increase satisfaction with purchases and services.
Fragrance on Call Associate
Macy’s
11.2009 - 01.2010
- Stayed current on product knowledge to provide customers with accurate information and recommendations.
- Exceeded personal sales goals through active engagement with customers regarding their needspreferences.
- Contributed positively to team morale by consistently offering support to colleagues during high-pressure situations.
- Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.
Fragrance Seasonal Associate
Macys 7th and Figueroa
10.2009 - 11.2009
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Provided exceptional services and pleasant shopping experiences to retail customers.
- Recommended complementary purchases to customers, increasing revenue.
- Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.
Education
Palisades Charter High School
Pacific Palisades, CA2008
Skills
- Team development
- Event planning
- Communication
- Multitasking Abilities
- Organizational skills
- Team leadership
- Adaptability and flexibility
- Coaching and mentoring
- Attention to detail
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Trend Beauty Counter Manager
Macys Victoria Gardens
10.2020 - Current
Clinique Counter Manager
Macys
03.2017 - 10.2020
Clinique Counter Manager
Macys Moreno Valley
11.2013 - 03.2017
Clinique Beauty Advisor
Macys
07.2013 - 11.2013
Clinique Beauty Advisor
Macys
05.2010 - 11.2012
Lancome Temporary Beauty Advisor
Macys
01.2010 - 05.2010
Fragrance on Call Associate
Macy’s
11.2009 - 01.2010
Fragrance Seasonal Associate
Macys 7th and Figueroa
10.2009 - 11.2009
Palisades Charter High School
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