Yaxi Tan
Vancouver,British Columbia
Summary
Reliable individual experienced in conducting market research and creating marketing campaigns. Skilled at producing high-quality content to increase sales and conversion rates. Recognized as strong team player with exceptional communication skills.
Overview
6
6
years of professional experience
Work History
WeChat Official Account Copywriting Planning Edito
We Media Studio
09.2017 - Current
- Produce no less than 60 copywritings for the company every month, including advertising copywriting and video copywriting.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
- Improved click conversion rates with strategic creation of online advertisements.
Tiktok Market Analysis
Byte Dance
05.2021 - 05.2022
- According to product characteristics, assist in formulating marketing cooperation strategies for different talents, and promote project implementation;
- Responsible for the promotion and support of key projects of Tiktok creators, and coordinate internal and external resources. Ensure that the project is implemented;
- Responsible for maintaining the community of Tiktok creators, looking for high-quality talents, cooperating with talents and inviting them to build communities to incubate and maintain;
- Continuously optimize marketing strategies based on data feedback to improve the overall communication effect.
Education
High School Diploma -
Gleneagle Secondary School
Coquitlam, BC06.2016
Skills
- Deadline Attainment
- Copy Editing
- Media Production
- Corporate Communications
- Biographies and Novels
- Customer Preferences
- Computer Proficiency
- Google Drive
- Global Marketing
- Business Development
Timeline
Tiktok Market Analysis
Byte Dance
05.2021 - 05.2022
WeChat Official Account Copywriting Planning Edito
We Media Studio
09.2017 - Current
High School Diploma -
Gleneagle Secondary School
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