Yating Le

• Collected and analyzed customer service and sales data from CRM systems (2,000+ records/month) to identify trends, issues, and customer needs.
• Designed weekly and monthly insight reports in Excel, tracking KPIs such as customer satisfaction (↑10%), response time (↓15%), and retention rates (↑8%).
• Partnered with sales and operations teams to transform data insights into actionable recommendations, resulting in ~12% workflow efficiency improvement.
• Supported customer-facing teams with data-driven insights, contributing to ~15% increase in repeat customer engagement.
• Planned and coordinated small-scale offline customer engagement events based on client needs, strengthening customer relationships and brand loyalty.

• Analyzed and visualized multi-platform traffic data (50,000+ data points across social media and e-commerce platforms), supporting clients in selecting optimal advertising strategies, which improved campaign targeting accuracy by ~15%.
• Conducted market entry analysis for Gen Z audience, helping clients expand into new demographics and increasing social engagement by 20%.
• Built automated dashboards and reports in Excel and Python, reducing manual reporting time by 30% and enhancing clients’ understanding of market trends.
• Coordinated with top e-commerce influencers and MCN agencies based on clients’ product promotion needs, maximizing ROI and campaign effectiveness.
• Organized and supported themed offline marketing events in collaboration with clients, aligning campaigns with brand goals and enhancing customer engagement.