I am a dedicated third-year Business Administration student at the University of Toronto, majoring in Economics, with hands-on experience in administrative and sales roles. Actively involved in case competitions and the Accounting Club, demonstrating strong teamwork, communication, and problem-solving skills. Skilled in customer engagement, market analysis, and promoting products. Driven to apply knowledge and innovative solutions to create meaningful business impact.
During my internship in the Marketing Division at Al Ain Farms, I gained hands-on experience in understanding how a marketing department operates, from market research to campaign execution. I learned how the team develops strategic marketing plans, manages brand positioning, and engages with target audiences to drive sales and brand loyalty. I actively contributed by drafting professional emails for internal and external communication and supported the team in developing a creative and impactful strategy for the upcoming Back-to-School marketing campaign. This included brainstorming activation ideas, identifying key marketing channels, and assisting in organizing promotional activities to effectively connect with students and parents during the season.
During my internship in the Digital Marketing Division at Archipel Digital, I aimed to deepen my understanding of how digital marketing strategies are developed and executed. I was involved in a data analysis project focused on identifying which digital platforms could best capture the attention of the younger generation. This involved studying audience behavior, engagement metrics, and platform trends to support the team in making data-driven decisions for future campaigns. Through this experience, I gained valuable insights into digital marketing tools, audience targeting, and the importance of adapting strategies to evolving online trends.
In my free time,I enjoy playing basketball, listening to music, and traveling around the world to explore new cultures and experiences.