YASMINE SAREMI
Toronto,ON
Summary
Diligent Product Manager offering 5 years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Product Manager
Alimentiv
01.2023 - Current
- Championed compelling product vision and processes, collaborated with C-level leadership, marketing, CRM, engineering, clinical, data management, QA, and design teams, leveraging agile methodologies to scope, design, and implement innovative features for B2B and B2C SaaS products
- Lead end-to-end product development, user research, and documentation, gathering end user behavior and pain points to create user stories / journey maps, stakeholder / user analysis, OKR / product / user requirement documents, visual product roadmaps, wireframes/prototypes, and pitched product / demos / functionality for 4 + new modules and dashboards all while defining MVP / scoping features through user and stakeholder research.
- Created and managed business requirements, proposals, and DPIA/auditing materials for all UX business tools, while implementing and managing vendor(s) for the UX Design team.
- Actively contributed to facilitating understanding of new content, features, and capabilities, empowering promotional strategies and user engagement initiatives by continuously sharing best practices for setting product strategy, as well as prioritizing and designing features to improve UX of medical imaging reading and query management, securing $200k in prototype investment, unlocking new revenue streams for Alimentiv’s Lucidity project.
- Proactively identified and executed opportunities for improving UX processes, people, and outcomes across significant portions of the platform and team, streamlining workflows and elevating team satisfaction.
- Served as an advocate for experience design best practices across teams, elevating the visibility of UI deliverables, driving user-centric design principles throughout, and translating both business and user needs into clear and actionable product requirements that guided development efforts and prioritization.
- Actively planned, led and participated in agile ceremonies, including sprints review meetings, standups, backlog grooming, retrospective release review meetings, and user acceptance testing sessions, ensuring efficient and aligned execution to product development initiatives.
- Embodied the role of a major resource and subject matter expert, mentoring and providing guidance to members of the team to solve highly complex and high value business problems
Product Manager
Axiom Real Time Metrics
02.2020 - 12.2022
- Liaising between product, development, validation, QA, and engineering teams to create, update, beta test, publicize, and improve functionality for 7+ distinct clinical trial modules (eCRF Design, Imaging Module, Payment Tracking, Direct to Patient Shipping Module, eConsent, ePRO Portal & Mobile Application, etc.)
- Leading and training the product innovation design team and bridging the gap between technical delivery and end user experience by providing communication materials and ongoing subject matter expertise across departments
- Day-to-day ownership of our highest enrolled patient portfolios and roadmaps, ensuring alignment between clinical / user based evidence and business / project goals to avoid trial and scope creep
- Collaborating with product, project, and validation teams to regular and reproducible usability testing scripts and protocols to validate requirements throughout
- Established OKRs for B2B and B2C projects while prioritizing and writing specifications and documentations
- Creating SOP’s to ensure company and process compliance throughout internal teams
- Championed data-driven problem-solving techniques and analytical rigor to understand, establish and report on key performance indicators and areas of opportunity. Actively managed ambiguity throughout, leveraging data and research to drive clarity amongst team, partners, and key stakeholders
UX/UI Generalist
Freelance
01.2019 - 12.2019
- Ownership of identifying client pain points and crafting design deliverables / materials to enhance branding and client experiences
- Partnering with management and engineering teams to develop compelling user experiences on several SaaS platforms by leveraging design research and analysis to form actionable conclusions based on end user interactions
- Improved design deliverables through internal user interviews and survey results and reshaped internal asset and library structures to increase brand / UI uniformity
Education
UX/UI Design Diploma - UX/UI Design
Brain Station
Toronto12.2019
Bachelor of Arts - Professional Communications
Ryerson University
Toronto, ON06.2017
Strategic Marketing - Marketing
Ryerson University
Toronto09.2012
Skills
- Product & Interaction Design
- Project Management
- Personas
- Road mapping, Journey Experience Mapping, Wireframing, Storyboarding, Copywriting
- Heuristic Analysis
- Information Architecture
- Hi & Low Fidelity Designing/Prototyping
- Artistic Direction, Content Strategy
- Product Communication, Product Testing & Compliance
- Good Clinical Practice (GCP)
- WCAG/ADA/AODA
- GDPR
- ISO
- Figma/FigJam
- Principle
- Zeplin
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Muse, Dreamweaver, After Effects, etc)
- Invision
- Wordpress
- Microsoft Office Suite (Word, Excel, Powerpoint)
- PowerBI, Keynote, Kneat, ZenQMS, Noku
- Salesforce
- Monday
- Ontime
- Jira
- Azure
- Smartsheet
- Github
- Marvel
- Google Suite
- Box
Leadership Projects
- Ellis Don & Brainstation Hackathon, UX/UI Strategist & Designer, 01/01/20, UX Strategist and co-designer in a one week hackathon challenge aimed to create an application for site-supervisors to easily track, capture, and manage development productivity and progress, Collaborated with personnels to establish project plan/scope, MVPs, information architecture and user flows/designs in order to present a full-fledged interactive prototype in less than 4 days
- BMO & Brainstation Design Sprint, Project/Product Lead, 11/01/19, Project/Product UX Lead on an collaborative, agile microsite design sprint challenge that targets newcomers to Canada, Developed the product roadmap, and organized / managed user interviews / insights in order to identify and develop key areas of opportunity, which then informed overall epics and tasks throughout
Languages
English
Native or Bilingual
French
Limited Working
Greek
Native or Bilingual
Persian
Elementary
Certification
- Certified Scrum Master, Coursera - October 2024
Timeline
Product Manager
Alimentiv
01.2023 - Current
Product Manager
Axiom Real Time Metrics
02.2020 - 12.2022
UX/UI Generalist
Freelance
01.2019 - 12.2019
UX/UI Design Diploma - UX/UI Design
Brain Station
Bachelor of Arts - Professional Communications
Ryerson University
Strategic Marketing - Marketing
Ryerson University
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