YASMINE GENDY
Mississauga,ON
Summary
As a highly driven and resourceful B2B SaaS Sales professional, I am passionate about technology and thrive in fast paced environments. I'm equipped with a deep understanding of enterprise-level sales strategies and a proven ability to build and nurture valuable relationships through trust with decision makers. I'm adept at business prospect research, consultative selling and account expansion. Outside of work, I'm either hiking in the summers, hosting game nights or indulging myself in Toronto's truly diverse food scene.
Overview
4
4
years of professional experience
1
1
Certification
Work History
SMB Account Executive
Blue J Legal
12.2022 - 07.2023
- Engaged across a full SaaS sales lifecycle: prospecting, qualifying, consultative selling, value selling, presenting, developing proposals, overcoming objections, negotiating and closing deals (~15K ACV)
- Leveraged and coordinated cross-functional internal teams (internal marketing, sales development, pre-sales, customer success) to efficiently navigate complex sales cycles
- Managed pipeline in Salesforce to accurately forecast revenue
- Ensured effective customer onboarding and long-term success through collaborating with the Customer Success team
- Developed post-sale account plans identifying expansion and referral opportunities in collaboration with Customer Success
Outbound Enterprise Business Development
Blue J Legal
12.2021 - 07.2023
- Prospected into and managed +300 enterprise accounts while generating over $400K in pipeline for various SaaS products
- Created lasting first impressions with C-suite prospects and booked qualified opportunities using BANT framework
- Brought in 7 net new enterprise logos worth over $200K in ARR - achieving an average of 110% quota attainment MoM
- Wrote, set-up and launched email and phone team cadences using A/B testing to find best practices which led to an increase of 30% in open and connect rates
- Managed over 100 customer touches daily between emails and cold calls while following account and value based selling
- Leveraged all tech tools such as Salesforce, Salesloft, Zoominfo and LinkedIn Navigator for efficient prospecting and outreach
- Collaborated with customer success to identify expansion and referral opportunities within existing accounts.
Research Assistant
Problem Lab - University Of Waterloo
07.2021 - 09.2021
- Worked with principal researchers to coordinate qualitative and quantitative research into future of 'connected cars'
- Collaborated with leadership team to identify relevant questions and determine best methods of collection
- Demonstrated strong writing and analytical skills to generate presentations and client ready reports in the technology field.
Client Service Representative
Affinity Click Inc.
10.2019 - 11.2020
- Ensured customer related issues are resolved or escalated in a timely and effective manner via email or phone
- Contributed, discussed and exchanged ideas/knowledge with AffinityClick’s customer service team from time to time with the focus of improving overall customer experiences
- Assisted in development of tools/platforms relating to all areas of customer feedback. This also includes the production of customer facing knowledge base/FAQ articles along with resources for internal product troubleshooting.
Corporate Innovation Consultant
Greater Toronto Airports Authority / MBET (UW)
01.2021 - 06.2021
- Developed team internal communications, scheduling, note taking and slide deck building in preparation for client facing meetings
- Worked with GTAA Sustainability manager to understand needs and present solutions under MBET's
- Led design thinking sessions in the form of brainstorming to come up with innovative and feasible solutions to meet client's brief.
Program Coordinator
Government Of Canada
02.2020 - 08.2021
- Organized and moderated virtual events with external stakeholders in the tech space to discuss strategic plans to modernize the IT infrastructure of the Canadian government
- Provided operational support required to ensure the efficient and effective management of the shared services department initiatives
- Created vendor profiles and updated them frequently for the Director General.
Leasing Consultant
Timbercreek Communities
- Closed sales leads while staying team oriented
- Overachieved weekly/monthly sales and occupancy targets - highest quota attainment in the team
- Accurately completed all leasing administration tasks including updating leasing workflow for each prospect, processing applications, completing lease documents, and maintaining commission reports.
Education
BBA - Marketing And Finance
American University of Beirut
MBA - Master's Business Entrepreneurship And Technology
University of Waterloo
08.2022
Skills
- Salesforce
- SalesLoft
- LinkedIn Navigator
- Zoominfo
- Microsoft Office
- G-Suite
- Slack
- Hubspot
Certification
- Technical Sales
- Fundamentals of Management Consultant (MBET)
- The Fundamentals of Digital Marketing
SKILLS
Sandler Selling
Prospecting
Cold Calling
Objection Handling
Active Listening
Copywriting
Time Management
Market Research
Organization
Teamwork
Account Based Selling
Relationship Building
Negotiation
Closing
Adaptability
Awards
University of Waterloo Engineering Senate Graduate Scholarship
Languages
English
Native or Bilingual
Timeline
SMB Account Executive
Blue J Legal
12.2022 - 07.2023
Outbound Enterprise Business Development
Blue J Legal
12.2021 - 07.2023
Research Assistant
Problem Lab - University Of Waterloo
07.2021 - 09.2021
Corporate Innovation Consultant
Greater Toronto Airports Authority / MBET (UW)
01.2021 - 06.2021
Program Coordinator
Government Of Canada
02.2020 - 08.2021
Client Service Representative
Affinity Click Inc.
10.2019 - 11.2020
Leasing Consultant
Timbercreek Communities
BBA - Marketing And Finance
American University of Beirut
MBA - Master's Business Entrepreneurship And Technology
University of Waterloo
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