Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Yasmeen Abusoud

Toronto,Ontario

Summary

Dynamic sales leader with a proven track record at Indeed, driving $3-4 million in quarterly revenue growth. Expert in sales strategy and team leadership, I excel in mentoring and developing talent while fostering strong client relationships. I leverage negotiation skills to maximize revenue and performance.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Director of Sales

Indeed
Toronto, ON
04.2022 - Current
  • Director of Sales to Enterprise and Mid-Market teams.
  • Leading two teams of Account Executives, managing and coaching seven Account Executives for both the Enterprise and Mid-Market segments.
  • Responsible for new business, upselling, and expansion revenue.
  • Delivering $3-4 million a quarter with growth.
  • Led sales planning, development and account management to grow existing accounts
  • Facilitated strong partnerships across different organizational units.
  • Developed and implemented sales strategies to maximize revenue growth.

Q1 2024: Top Director - quarterly YoY growth.

Q4 2023: Top Director - quarterly YoY growth.

National Account Manager

Indeed
Toronto, Canada
10.2018 - 04.2022
  • Developed and implemented strategic plans to grow national accounts.
  • Re-engaged lapsed accounts to establish relationships and promote new products.
  • Created lunch and learn sessions for clients
  • Provided exceptional customer service to foster client loyalty and satisfaction
  • Worked with many departments internally to work on large strategic deals
  • Grew my book of business to 1.5 million per quarter

Q1 2019: Top National Account Manager Award
Mean Green Sales Excellence Award 2018

Team Lead

Indeed
Toronto, ON
10.2017 - 09.2018
  • I managed my quota while also facilitating team meetings, 1:1s with AEs, and helped my director with overall team management.
  • Motivated and empowered team members to build customer satisfaction and loyalty to support retention and growth.
  • Developed strategies to increase team productivity and improve customer service levels.

Mean Green Sales Excellence Award 2017

Senior Account Executive

Indeed
Toronto, Canada
01.2017 - 09.2017
  • Received sales excellence award for over exceeding quarterly targets as well as a receiving a Sales Spotlight Deal global email newsletter sent companywide
  • Developed strategic relationships with key decision makers and clients
  • Surpassed sales goals and boosted revenue through product knowledge and customer relationship management
  • Mentored sales reps who were struggling and helped them hit their goals

Account Executive

Indeed
Toronto, Canada
07.2015 - 12.2016
  • Entirely built my book of business from 0 leads
  • Had to find all of the leads myself, create relationships from scratch using CRM and various external tools
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads
  • Drove new business development through qualifying leads, building relationships and executing strategic sales
  • Strengthened customer relationships with proactive and collaborative approach to managing needs

Human Resources Manager

DucMeta
Toronto, Canada
11.2013 - 02.2015
  • Find, interview and hire, and onboard all B2B sales reps
  • Created and implemented forward-thinking initiatives to improve employee engagement
  • Provided guidance on policies and procedures to harmonize responses, provide appropriate investigation actions and reach resolution of grievances
  • Structured compensation and benefits according to market conditions and budget demands
  • Developed succession plans and promotion paths for all staff

Sales Manager

Pearl Bridal House
Toronto, Canada
06.2009 - 09.2014
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies
  • Increased sales volume by expanding product lines with Bridal gowns and Bridesmaids
  • Held weekly meetings with sales reps to identify techniques to overcome sales obstacles
  • Going to New York for buying season to make new relationships with designers and purchase the gowns
  • Understanding, knowing bridal trends a year in advance
  • Coordinating schedules, fittings, working with all departments everyday
  • Creating events to increase revenue ie
  • Designer sample sales, accessory days, partnering with other people in the industry to increase sales and branding

Education

Bachelor of Arts - Economics, General Business, Writing & Rhetoric

University of Toronto
Toronto, None
04-2013

Skills

  • Sales strategy
  • Sales forecasting
  • Customer relationship management
  • Revenue generation
  • Team leadership
  • Performance metrics
  • Account management
  • Training and development
  • Negotiation skills
  • Sales coaching
  • Revenue growth
  • Sales quota management

Certification

  • Harvard Business School Online: Exercising Leadership: Foundational Principles

Timeline

Director of Sales

Indeed
04.2022 - Current

National Account Manager

Indeed
10.2018 - 04.2022

Team Lead

Indeed
10.2017 - 09.2018

Senior Account Executive

Indeed
01.2017 - 09.2017

Account Executive

Indeed
07.2015 - 12.2016

Human Resources Manager

DucMeta
11.2013 - 02.2015

Sales Manager

Pearl Bridal House
06.2009 - 09.2014

Bachelor of Arts - Economics, General Business, Writing & Rhetoric

University of Toronto
Yasmeen Abusoud