Accomplished digital media strategist with a record of managing and enhancing all aspects of social media including content creation, campaign execution, analytics, and audience engagement. Developing marketing plan and executing social media campaigns, optimizing marketing plans, and crafting innovative business strategies that deliver measurable results. Looking to join ambitious companies where concepts of social media strategy, creativity, and management combined with skills and a desire to build and develop the presence further to achieve business targets in a team-oriented atmosphere.
• Overseeing social media content and strategy management for Janki Devi Vocational Centre, The Rythmic Souls, Kala Sangha, RGIOPS, Shiksha Saarthi and krishan lal & sons jewellers.
• Developing social media engagement tailored marketing campaigns across various platforms.
• Conducting social media marketing training for staff and students at Janki Devi Vocational Centre and RGIOPS.
• Optimizing social media analytics metrics and ROI.
• Tailoring their content creation as per the different social media platforms while maintaining brand compliance and objectives.
Increasing their metrics by 70% in the first month with ideations and Social Media Marketing
• Supervised the drafting of social media strategies with each business goal.
• Created and managed content calendars across different accounts and platforms.
• Studied and estimated the performance metrics of the accounts to improve engagement through different campaigns.
• Collaborated with social marketers in other departments to make sure they do not stray away from the concepts of the core brand.
• Keeping the marketing strategies in check by monitoring the innovations of other industries.
• Conducting social media marketing strategies of the business on all social platforms.
• Establishing better content and engagement processes with the marketing department to facilitate collaboration on the rest of the business’s marketing strategies.
• Evaluated social media relevant metrics and drafted compliance reports for the business.
• Keep abreast with emerging trends as well as new social media platforms.
• Generated content for social media pages and prescheduled them for automode.
• Evaluated participation log and engagement feedback to interact with the hobby groups for community building.
• Employed online marketing techniques to ensure high visibility of certain pages for directed traffic.
• Assisted in developing social media campaigns and initiatives.
• Collected and analyzed data to measure the effectiveness of campaigns
• Assisted in creating and implementing social media strategies
• Studied digital business and learnt about web promotion and social networks.
• Worked with colleagues in the drafting of materials for the advertising campaigns and the advertisement for the clients.
• Worked in the elaboration of the advertising and promotional strategies for the customers.
• Acquired skills in evaluation and reporting.
• Supported the social media team in daily tasks and activities
• Assisted in content creation and scheduling for various clients
• Learned social media best practices and platform-specific strategies
• Helped with monitoring and reporting on social media performance
• Gained practical experience in digital marketing tools and techniques
Content Manager and Writer for multiple fictional books including: