Summary
Overview
Work History
Education
Skills
Additional Experience
Websites
Timeline
Generic

Yashika Bhagat

Scarborough,ON

Summary

Accomplished digital media strategist with a record of managing and enhancing all aspects of social media including content creation, campaign execution, analytics, and audience engagement. Developing marketing plan and executing social media campaigns, optimizing marketing plans, and crafting innovative business strategies that deliver measurable results. Looking to join ambitious companies where concepts of social media strategy, creativity, and management combined with skills and a desire to build and develop the presence further to achieve business targets in a team-oriented atmosphere.

Overview

4
4
years of professional experience

Work History

Freelance Digital Marketing Trainer

RGIOPS
09.2023 - Current
  • Created and taught digital marketing courses focusing on SEO, SEM, social media marketing, content creation, email marketing, Google Ads, and analytics.
  • Conducted interactive workshops and live projects so that learners could implement digital marketing techniques through hands-on practice.
  • Developed customized lesson plans, assignments, and evaluative tools tailored to individual learner business needs to achieve diverse learning outcomes.
  • Advised and guided learners as to personal brand management, freelancing, and other tailored specific career readiness actions.
  • Tracked learner engagement, offered recommendations for improvement, and conducted confidence and job readiness enhancing simulations.
  • Used to follow the latest trends, changes in algorithms and tools related to digital marketing to ensure proper content was being taught.
  • Contributed to the development of course materials, e-learning modules, and video tutorials for courses taught via blended and online modes of learning.
  • Arranged for industry participants to be guest speakers at webinars, so learners would be exposed to various industry practices.
  • Gathered and integrated feedback to refine structural and systematic elements for the continuous improvement of program implementation and evaluation of training outcomes.

FREELANCE SOCIAL MEDIA MARKETER

Various Clients
06.2023 - Current

• Overseeing social media content and strategy management for Janki Devi Vocational Centre, The Rythmic Souls, Kala Sangha, RGIOPS, Shiksha Saarthi and krishan lal & sons jewellers.

• Developing social media engagement tailored marketing campaigns across various platforms.

• Conducting social media marketing training for staff and students at Janki Devi Vocational Centre and RGIOPS.

• Optimizing social media analytics metrics and ROI.

• Tailoring their content creation as per the different social media platforms while maintaining brand compliance and objectives.

Increasing their metrics by 70% in the first month with ideations and Social Media Marketing

Freelance Social Media Trainer

Janki Devi Vocational Centre
06.2023 - Current
  • Instructed and applied social media marketing concepts, including strategies creation, platform algorithms, content analytics, and content creation.
  • Guided global marketers and entrepreneurs in improving audience reach, brand recognition, and lead conversion on Instagram, Facebook, LinkedIn, and Pinterest.
  • Created a course for beginners and advanced practitioners, emphasizing hands-on learning, case study analysis, and platform developments. Offered personalized and group workshops and webinars, with positive learner engagement and numerous client success stories.
  • Offered personalized and group workshops and webinars, with positive learner engagement and numerous client success stories.
  • Followed industry innovations and changes on the relevant platforms to provide learners with the most effective, relevant takeaways.

Social Media Strategist

Pixel Phrase
03.2024 - 07.2024

• Supervised the drafting of social media strategies with each business goal.

• Created and managed content calendars across different accounts and platforms.

• Studied and estimated the performance metrics of the accounts to improve engagement through different campaigns.

• Collaborated with social marketers in other departments to make sure they do not stray away from the concepts of the core brand.

• Keeping the marketing strategies in check by monitoring the innovations of other industries.

Social Media Manager

Thinking Bridge
12.2022 - 01.2023

• Conducting social media marketing strategies of the business on all social platforms.

• Establishing better content and engagement processes with the marketing department to facilitate collaboration on the rest of the business’s marketing strategies.

• Evaluated social media relevant metrics and drafted compliance reports for the business.

• Keep abreast with emerging trends as well as new social media platforms.

Social Media Executive

Social Sage
06.2021 - 12.2022

• Generated content for social media pages and prescheduled them for automode.

• Evaluated participation log and engagement feedback to interact with the hobby groups for community building.

• Employed online marketing techniques to ensure high visibility of certain pages for directed traffic.

• Assisted in developing social media campaigns and initiatives.

• Collected and analyzed data to measure the effectiveness of campaigns

Management Trainee

Social Sage
04.2021 - 12.2022

• Assisted in creating and implementing social media strategies

• Studied digital business and learnt about web promotion and social networks.

• Worked with colleagues in the drafting of materials for the advertising campaigns and the advertisement for the clients.

• Worked in the elaboration of the advertising and promotional strategies for the customers.

• Acquired skills in evaluation and reporting.

Social Media Marketing Intern

Social Sage
01.2021 - 02.2021

• Supported the social media team in daily tasks and activities

• Assisted in content creation and scheduling for various clients

• Learned social media best practices and platform-specific strategies

• Helped with monitoring and reporting on social media performance

• Gained practical experience in digital marketing tools and techniques

Education

Master Certification in Digital Marketing - Digital Marketing

F-TEC
India
01-2020

Bachelor of Computer Applications - Information Technology

Trinity Institute Of Professional Studies
India
08-2023

Skills

  • Social media marketing
  • Content management
  • Creative thinking
  • Microsoft Office
  • Designing (Canva)
  • Digital marketing
  • Team management
  • Leadership
  • Website development (WordPress)
  • Coaching techniques
  • Brand management
  • Content creation
  • Client management

Additional Experience

Content Manager and Writer for multiple fictional books including:

  • Curated Anthology
  • Love Bites
  • Blank Space
  • A Phase Unknown - Women A Tribute
  • Album of Hearts
  • The Accidental Anthology

Timeline

Social Media Strategist

Pixel Phrase
03.2024 - 07.2024

Freelance Digital Marketing Trainer

RGIOPS
09.2023 - Current

FREELANCE SOCIAL MEDIA MARKETER

Various Clients
06.2023 - Current

Freelance Social Media Trainer

Janki Devi Vocational Centre
06.2023 - Current

Social Media Manager

Thinking Bridge
12.2022 - 01.2023

Social Media Executive

Social Sage
06.2021 - 12.2022

Management Trainee

Social Sage
04.2021 - 12.2022

Social Media Marketing Intern

Social Sage
01.2021 - 02.2021

Master Certification in Digital Marketing - Digital Marketing

F-TEC

Bachelor of Computer Applications - Information Technology

Trinity Institute Of Professional Studies
Yashika Bhagat