YASH BHAWSAR
Vancouver,Canada
Summary
An innovative Marketing leader with 12+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
13
13
years of professional experience
Work History
Product Marketing and Business Development Manager
Pixhoto.com, Mammoth Media Labs Ltd
Squamish, Canada
01.2021 - 10.2022
- Led the product development and marketing for Pixhoto.com, a B2B platform in the e-commerce space
- Spearheading marketing, research, project management, product planning, portal design, features, user interface, CRO, content management and copywriting
- Budget allocation and deployment in line with the KPIs and objectives
- New business development
Independent Brand and Marketing Consultant, Freelancer
05.2019 - 12.2020
- Revamped brand positioning, content and tonality for a business design consultancy application (Bizdesignlab.com)
- Created marketing plans, positioning and messaging along with product improvements based on user research, for real-estate business software (Opaza.in)
- Consulted for Sri Lanka Presidential Elections on an image-building campaign targeting first-time voters
- Doubled the party website visits through content strategy across digital platforms
- Conceptualized influencer event resulting in a 35% increase in positive SOV in the 18-35 age group
- Supported 5 local hospitality businesses with brand marketing strategy, content and design, pro-bono
Group Marketing Manager
Premier Food Products Co. Ltd
07.2018 - 05.2019
- Www.premierfood.net
- Part of the team that created an internal ERP system for the entire business conglomerate
- Formulated new Corporate branding and repositioning resulting in a 60% increased brand recall
- Headed brand marketing and sales strategy for dairy, beverage and snack range of products
- Created practical point-of-sale communication and distinct retail visibility
- Increased sales at top 100 key accounts by 32% using simple POS changes
- Conceptualized brand identity and positioning for the launch of 2 new brands (cheese, and noodles)
- Hired, restructured and mentored cross-functional teams in brand marketing, sales and merchandising.
General Manager
Quality Group Ltd
01.2016 - 02.2018
- Qualitygroup.com
- Led Marketing and Communications for Honda 2-Wheelers and General Motors (Isuzu, Chevrolet)
- Initiated corporate digital transformation, SEO, PPC, and digital advertising campaigns
- Played a key role in developing and launching Pamoja – A dating app in the Swahili Language
- Successfully launched 2 new motorcycle brands in commercial and commuter segments
- Improved relationships with a complex matrix of partners both regional and global across Africa, China,
- Japan, and the Indian subcontinent
- Collaborated and mentored with a cross-functional and multi-brand team for 14 brands
- 25% increase in the sales of Honda Motorcycles through the creation of a new market segment and effective activations
Account Director
Wunderman Thompson, JWT
Mumbai
04.2015 - 12.2015
- Www.wundermanthompson.com/india
- Strategic planning of a 360-degree brand campaign for India’s top-selling mosquito repellent brand
- Researched and worked on consumer insights providing facts and innovative ideas for clients
- Created an innovative campaign for the relaunch of a niche detergent brand resulting in a 25% increase in market share
- Trained and mentored a core team of 6 professionals
- Developed new businesses with revenue over INR 80 Million
Group Account Manager
FCB Interface
Mumbai
03.2012 - 02.2015
- Fcbinterface.com
- Ensured seamless execution of 14 pan-India brand campaigns for a top automotive brand in India
- Spearheaded strategic and creative direction for the launch of Mahindra Two Wheelers, Mahindra Finance and Prabhat Dairy Products
- Contributed to new product development based on research and their brand identity design
- Established client and account leadership resulting in additional business worth INR 10 Million
- Executed 360-degree campaigns for a two-wheeler client leading to an increase in sales by 15
Brand Services Associate
Leo Burnett Worldwide
Mumbai
06.2009 - 03.2012
- Www.leoburnett.co.in
- Created Strategic briefs and executed campaigns across Finance, CPG, Petroleum and eCommerce clients
- Account and Project Management, strategic planning for Coca-Cola, Tata Capital, rummycircle.com
- Relaunched Kinley Club soda based on consumer research resulting in increased sales by 10%
- Received Best Partner Award from Coca-Cola (HCCBPL) for outstanding contribution
- Worked on complete re-branding of one of the biggest online gaming portals in India, Rummycircle.com
- Monitored competition, and consumer research establishing brand metrics and benchmarks
- Managed budgets, and campaign costs and tracked billing exceeding profits by 10% year on year
Education
Master of Business Administration - Communication Management - Advertising
Symbiosis Institute of Media & Communications
2009
Bachelor of Engineering - Environmental Engineering
University Institute of Technology, G.P.V
2006
Skills
- Marketing Leadership, Marketing Strategy, Product Marketing, User and market research, Saas, GTM, CRO,
- Product Management, Brand Marketing, Social Media, Content Marketing, Consumer Research, Growth, Copy
- Writing, Creative Direction, Adobe Creative Suite, Team Management, etc
Accomplishments
- 13+ years of experience in marketing strategy, product and brand marketing with start-ups, digital and saas products, multinational brands, creative agencies, business conglomerates, etc
- Worked in 5 countries across diverse cultures, varied market dynamics and ever-evolving consumers
- MBA (2007-2009) in Communication Management with a specialization in Advertising
- Career Highlights:
- Successfully launched B2B SaaS products - Pixhoto aimed at e-commerce merchants
- Worked on the product and launch of Opaza.in, a real estate business software
- Worked on the product, website and content for Bizdesignlab.com
- Developed and Marketed Pamoja – a dating app that became the #1 app in the local market
- Drove profitability achieving a 25% increase in sales via new market penetration
- Managed global brands at the best creative agencies of the world, Leo Burnett, FCB, JWT etc
- Led the sales turnaround at stagnant top key accounts from -17% to +15%
- Successfully planned and executed brand launches in CPG and automotive sector in 3 countries
- Won the Best brand marketing campaign for a finance client (PR council- 2014)
Timeline
Product Marketing and Business Development Manager
Pixhoto.com, Mammoth Media Labs Ltd
01.2021 - 10.2022
Independent Brand and Marketing Consultant, Freelancer
05.2019 - 12.2020
Group Marketing Manager
Premier Food Products Co. Ltd
07.2018 - 05.2019
General Manager
Quality Group Ltd
01.2016 - 02.2018
Account Director
Wunderman Thompson, JWT
04.2015 - 12.2015
Group Account Manager
FCB Interface
03.2012 - 02.2015
Brand Services Associate
Leo Burnett Worldwide
06.2009 - 03.2012
Master of Business Administration - Communication Management - Advertising
Symbiosis Institute of Media & Communications
Bachelor of Engineering - Environmental Engineering
University Institute of Technology, G.P.V
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