Yash Thakar
ON
Summary
Marketing professional with comprehensive background in analyzing market trends and consumer behavior. Known for delivering actionable insights that drive marketing effectiveness and strategic growth. Collaborative team player focused on achieving impactful results and adaptable to evolving market needs. Proficient in data analysis and project management.
Overview
4
4
years of professional experience
Work History
Freelance SEO and Marketing Analyst
Delta Plumbers
01.2025 - 05.2025
- Conduct in-depth SEO audits for clients’ websites to identify opportunities for technical improvements, content optimization, and link-building strategies, resulting in a 20% increase in organic traffic.
- Managed and maintained a detailed tracking sheet, monitoring task statuses such as 'Completed,' 'Live,' and 'Comments.'
- Consistently created 25-30 backlinks per week to enhance SEO performance and strengthen domain authority.
- Manage PPC campaigns (Google Ads, Bing Ads, Facebook Ads), optimize ad spend, and track KPIs to maximize ROI, reducing CPC by 11% and increasing conversions by 15%.
Coordinator, Performance Digital
Superior Edge Media
01.2024 - 11.2024
- Entered data, generated reports, and produced tracking documents.
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
- Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed.
- Gathered and organized materials to support operations.
Marketing Coordinator
Singular Solutions Inc
06.2023 - 11.2023
- Executed comprehensive market research and competitor analysis to inform data-driven marketing strategies, resulting in a 15% increase in campaign return on investment (ROI) and enhanced overall marketing effectiveness.
- Developed and implemented personalized product recommendation solutions, yielding an 18% improvement in customer satisfaction ratings and demonstrating a commitment to delivering exceptional customer experience.
- Effectively managed product development budgets and expenses, ensuring strategic alignment with financial objectives and contributing to the organization's fiscal responsibility and sustainability.
Digital Marketing Executive
Unlimited WP
05.2022 - 12.2022
- Developed, implemented, and managed end-to-end digital marketing strategies across multiple channels, including SEO, PPC, social media, email marketing, and content marketing
- Successfully drove a 35% increase in website traffic through the development and execution of targeted Search Engine Optimization (SEO) strategies, leveraging keyword optimization to enhance online visibility.
- Conceptualized and implemented comprehensive multi-channel marketing campaigns, integrating SEO, email marketing, and social media advertising to achieve a 20% boost in engagement and foster a more immersive brand experience.
- Fostered collaborative relationships with cross-functional teams to ensure alignment of content marketing initiatives with client objectives and key performance indicators (KPIs), driving strategic growth and maximizing ROI.
Sales Associate Supervisor
Tesco Express
02.2021 - 09.2021
- Led and mentored a team of 10 associates, driving a 20% improvement in sales efficiency through effective supervision and training.
- Analyzed sales data and created strategies to improve product placement, marketing, and promotional activities to maximize sales.
- Administered training and ongoing coaching to new and existing staff on customer service standards, product knowledge, and sales techniques.
- Monitored inventory levels and collaborated with management to ensure stock levels meet demand, reducing out-of-stock situations by 28%.
- Handled customer complaints and resolved issues promptly, ensuring customer satisfaction and retention.
Education
Postgraduate - Digital Marketing and Marketing Analytics
Confederation College of Applied Arts And Technology
Thunder Bay, ON12-2024
Skills
- Search Engine Optimization (SEO)
- Content Marketing and Strategy
- Social Media Campaign Management
- Google Analytics
- Google Ads Optimization
- Marketing Analytics
- Performance Tracking
- Email Marketing
- Lead Generation
- CRM Systems
- Marketing Automation
- Marketing strategy development
- Qualitative research
- CRM management
- KPI performance
Awards And Acknowledgements
- Google Ads Certification (Coursera), 01/01/24
- Google Analytics Course (Google), 10/01/23
- Advanced Content Marketing (Simplilearn), 08/01/22
- SEO for Google’s Search Generative Experience (Udemy), 02/01/24
Languages
English
Full Professional
Hindi
Native or Bilingual
Timeline
Freelance SEO and Marketing Analyst
Delta Plumbers
01.2025 - 05.2025
Coordinator, Performance Digital
Superior Edge Media
01.2024 - 11.2024
Marketing Coordinator
Singular Solutions Inc
06.2023 - 11.2023
Digital Marketing Executive
Unlimited WP
05.2022 - 12.2022
Sales Associate Supervisor
Tesco Express
02.2021 - 09.2021
Postgraduate - Digital Marketing and Marketing Analytics
Confederation College of Applied Arts And Technology
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