Yash Shetty
Vancouver,Canada
Summary
Visionary Creative Director with 6+ years of experience spearheading high-impact reality TV shows from concept to screen. Expert in casting, narrative development, direction, and post-production workflows. Proven track record of delivering emotionally compelling, high-rating content for top networks.
Overview
9
9
years of professional experience
Work History
Creative Director/Story Producer
ENDEMOL SHINE IND.PVT.LTD
07.2016 - 05.2022
- Developing the concept and format of the show, working with the show's producers and writers to create engaging story lines and challenges, and collaborating with the show's other creative staff to ensure that the finished product aligns with the overall vision.
- Taking Content calls and Creative calls for scheduled telecast.
- Led on-set creative decisions, orchestrated scene flow, ensured narrative consistency.
- Oversaw editing, music direction, and story arcs in post. Directed voiceover and review processes to finalize episodes
- Conducted thorough research on industry trends and emerging performers to stay ahead of the curve in casting decisions.
- Synchronized cohesive narrative structure across episodes or series installments, maintaining overall story integrity while exploring unique subplots.
- Contributed creative input during pitch meetings, influencing the direction of various productions successfully.
Marketing Executive
A Bread Affair
07.2022 - Current
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
Education
ASSOCIATE OF ARTS - Mass Media And Communication
University Canada West
Vancouver, BC10-2024
BACHELOR'S - Mass Media - Advertising
University of Mumbai
Mumbai, MAHARASHTRA06.2016
Skills
- Reality Show Direction
- Casting Strategy & Execution
- Creative Concept Development
- Post-Production Supervision
- Team Leadership & Talent Management
- Audience Engagement Strategy
- Budget & Timeline Management
- Cross-functional Collaboration
- Pitching & Network Communication
Timeline
Marketing Executive
A Bread Affair
07.2022 - Current
Creative Director/Story Producer
ENDEMOL SHINE IND.PVT.LTD
07.2016 - 05.2022
ASSOCIATE OF ARTS - Mass Media And Communication
University Canada West
BACHELOR'S - Mass Media - Advertising
University of Mumbai
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