Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Yash Bodawala

Yash Bodawala

Toronto,ON

Summary

Results-oriented marketing professional with expertise in digital marketing, social media, and content strategy. Skilled in paid ads, email marketing, and analytics to drive engagement and brand growth. Passionate about crafting compelling campaigns, optimizing online presence, and executing data-driven strategies. Highly creative, detail-oriented, and adaptable, with a strong ability to manage multiple projects and collaborate cross-functionally.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Marketing Coordinator

Dens 'N Dente Healthcare
04.2024 - Current
  • Developed and executed targeted marketing campaigns, increasing brand awareness among dental and healthcare professionals, leading to a 15% increase in lead generation.
  • Managed content creation for digital channels, including website copy, blogs, and email newsletters, resulting in a 20% growth in email engagement rates.
  • Ran and optimized Google Ads and Meta (Facebook & Instagram) campaigns, improving CTR by 25% and reducing cost per acquisition by 30%.
  • Conducted market research and competitor analysis, identifying trends that contributed to refining sales strategies and product positioning.
  • Created marketing materials, including brochures, catalogs, and promotional assets, leading to a 10% increase in product inquiries.
  • Organized and coordinated industry trade shows, webinars, and product demonstrations, enhancing client engagement and driving higher conversion rates.
  • Managed marketing budgets and tracked performance metrics to ensure efficient allocation of advertising spend.
  • Collaborated with sales teams to create customized marketing collateral, improving sales enablement and customer acquisition.
  • Monitored and analyzed key performance indicators (KPIs) for digital campaigns, making data-driven optimizations to maximize ROI.

Social Media Coordinator

Aves Coffee Co.
11.2023 - 03.2024
  • Developed and executed social media strategies, increasing Instagram engagement by 40% and follower growth by 25%.
  • Created high-quality visual and written content, including product photography, videos, and promotions.
  • Managed and optimized paid social media ad campaigns on Facebook and Instagram, improving ad reach by 30% and reducing cost per click by 20%.
  • Analyzed social media performance metrics and adjusted content strategies, resulting in a higher engagement rate and improved brand awareness.

Education

Bachelor of Commerce - Marketing

Arni University

Skills

  • Keyword Research & Analysis
  • Email Marketing & Automation
  • Paid Ad Campaign Management
  • Lead Generation & Conversion Optimization
  • Content Creation & Curation
  • Social Media Management

Certification

Google Ads Search

Meta Ads

Digital Marketing


Timeline

Marketing Coordinator

Dens 'N Dente Healthcare
04.2024 - Current

Social Media Coordinator

Aves Coffee Co.
11.2023 - 03.2024

Bachelor of Commerce - Marketing

Arni University

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Yash Bodawala